PACIFIC VIEW
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PACIFIC VIEW Trademark

Serial Number: 76208246 • Registration: 2950779

PACIFIC VIEW is a trademark filed by Macerich Buenaventura Limited Partnership on February 9, 2001. The trademark is classified under Class 36 (Insurance & Financial), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Macerich Buenaventura Limited Partnership

401 Wilshire Boulevard, Suite 700
Santa Monica, CA 90401

Entity Type: 13

Trademark Details

Filing Date

February 9, 2001

Registration Date

May 17, 2005

Published for Opposition

September 21, 2004

Goods & Services

LEASING OF SHOPPING MALL SPACE AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; SHOPPING CENTER SERVICES AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; CHARITABLE FUND-RAISING SERVICES AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND-RAISING SERVICES AND ON-LINE INFORMATIONAL SERVICES IN CONNECTION THEREWITH

DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING PROMOTIONAL CAMPAIGNS FOR SHOPPING MALL TENANTS IN THE NATURE OF MOTIVATING INCREASED MALL TRAFFIC AND SALES; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, THE DISTRIBUTION OF PRINTED AND ELECTRONIC MATERIALS AND THE PREPARATION OF ADVERTISEMENTS IN PRINTED AND ELECTRONIC MATERIALS;[ CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH;] PROMOTING PUBLIC AWARENESS OF THE NEED FOR COMMUNITY OUTREACH INITIATIVES AND VOLUNTEERS THEREFORE; PROVIDING INFORMATION SERVICES IN THE NATURE OF A SHOPPERS' GUIDE; [CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE;] [ ISSUING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR SERVICES; ] ON-LINE PROMOTIONAL SERVICES, namely, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS, DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, PROMOTIONAL CAMPAIGNS FOR SHOPPING MALL TENANTS IN THE NATURE OF MOTIVATING INCREASED MALL TRAFFIC AND SALES; [ON-LINE PROMOTION OF THE GOODS AND SERVICES OF OTHERS THROUGH AS [SHOPPING REWARDS PROGRAM,] THE DISTRIBUTION OF PRINTED AND ELECTRONIC MATERIALS AND THE PREPARATION OF ADVERTISEMENTS IN PRINTED AND ELECTRONIC MATERIALS; ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH;] ON-LINE INFORMATIONAL SERVICES IN THE NATURE OF A SHOPPERS' GUIDE [ ; ON-LINE INFORMATION SERVICES REGARDING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR SERVICES ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 17, 2025 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Jun 17, 2025 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 17, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 17, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 10, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
May 17, 2024 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 13, 2014 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 13, 2014 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 13, 2014 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 13, 2014 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 25, 2014 E89R
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Jul 13, 2011 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jul 13, 2011 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 17, 2011 APRE
TEAS SECTION 8 & 15 RECEIVED
May 17, 2011 E815
REGISTERED-PRINCIPAL REGISTER
May 17, 2005 R.PR
1(B) BASIS DELETED; PROCEED TO REGISTRATION
Feb 7, 2005 DP1B
NOTICE OF ALLOWANCE CANCELLED
Jan 14, 2005 IUCN
PAPER RECEIVED
Jan 14, 2005 MAIL
NOA MAILED - SOU REQUIRED FROM APPLICANT
Dec 14, 2004 NOAM
PUBLISHED FOR OPPOSITION
Sep 21, 2004 PUBO
NOTICE OF PUBLICATION
Sep 1, 2004 NPUB
PAPER RECEIVED
Aug 19, 2004 MAIL
FAX RECEIVED
Aug 19, 2004 FAXX
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 19, 2004 CNSA
EXAMINERS AMENDMENT MAILED
May 26, 2004 CNEA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 5, 2004 CRFA
PAPER RECEIVED
Mar 5, 2004 MAIL
CASE FILE IN TICRS
Feb 20, 2004 CFIT
FINAL REFUSAL MAILED
Sep 2, 2003 CNFR
ASSIGNED TO EXAMINER
Apr 22, 2003 DOCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 28, 2002 TCCA
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 8, 2002 CRFA
NON-FINAL ACTION MAILED
Jul 5, 2001 CNRT
ASSIGNED TO EXAMINER
Jun 1, 2001 DOCK