OTHERWAY Trademark

Advertising services; promotional services, namely, promotion of third-party goods and services by brand ambassadors; marketing services; digital and online advertising and marketing services; publicity bureau services; public relations services; corporate communications services, namely, corporate image development consultation; corporate communications strategy and implementation, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; market research and market analysis; media buying services, namely, providing consulting in the field of facilitating the planning, buying and selling of media; statistical analysis and compilation for business purposes; business administration, research and marketing services; business management services; business advisory and business consultancy services; social media brand strategy and marketing services; advising businesses how to integrate their value chain with social media, namely, providing business information in the field of social media; direct marketing; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; advertising services, namely, brand creation, positioning and strategy services; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; customer relationship management services; production of advertising matter and commercials; creation of advertising campaigns; media research and consultation services; media research, namely, market research into the effects of different mass media on consumer opinions and behaviour, and the provision of consultancy services in connection with the utilisation of the results of media research; word of mouth marketing, namely, promoting the goods and services of others by means of word-of-mouth communications; relationship marketing, namely, customer relationship management; event marketing, namely, arranging and conducting marketing promotional events for others; interactive marketing services; search engine marketing services, namely, search engine optimization for sales promotion; compiling of information into computer databases; management of databases; data processing services; trend analysis services, namely, marketing research services in the nature of tracking consumer behavior and analyzing consumer trends; consumer segmentation and profiling of market data; business data analysis services; opinion polling services; analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; rental of advertising space; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; compilation of advertisements for use as web pages on a global computer network; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; promotion of goods and services through sponsorship; organization of promotional campaigns and related consultancy services; promotion of prize draws, competitions and customer incentives for marketing purposes for others; organisation of exhibitions and trade fairs for commercial and advertising purposes; corporate identity services; services relating to the use of digital platforms and digital media, namely, production of video recordings for marketing purposes; information, research, advisory and consultancy services relating to the aforesaid services

Computer-aided design services; product design and development; graphic design services; commercial art work design; design of logos for corporate identity for others; industrial design services; graphic arts designing; graphic arts designing, namely, creation of virtual and interactive images; web site design; software design and development; development of computer software systems in the field of graphic arts; research and development of products for others; creating, hosting and maintaining web sites; development of software solutions; computer system design and analysis; computer programming services; hosting of digital content on the internet; technical support services, namely, installing web pages on the internet for others; editing services for computer programs in the nature of providing evaluative information about the computer software design features of others; technical research in the field of computer software systems; analysis of technical data, namely, analyzing technology requirements and developing recommendations for the computer software and systems of others in the field of graphic design; database design and database development; computer software consultancy services; design and development of information technology infrastructure for others; design and development of communications technology in the nature of unified communications services; providing technical information and advice about computer software and computer networks; installation of computer software and computer programs; updating and maintenance of computer software; development of systems for the storage of data; rental of computer software for processing data; software as a service in the nature of hosting cloud-based software of others; services relating to the use of digital platforms and digital media, namely, hosting of computer platforms in the field of advertising and marketing; computerised data storage services, namely, cloud storage services for electronic data; services of an application service provider, namely, hosting computer software applications of others; providing customized online web pages and data feeds featuring user-defined information relating to new media inventory and other online content; consulting services relating to the use of digital platforms and media in the nature of digital formatting and compression of music and video images into downloadable media in the field of advertising and marketing; research services of technology for others in the field of social media; technological consultancy services in the field of artificial intelligence; research in the field of artificial intelligence; providing temporary use of non-downloadable artificial intelligence computer programs and software for processing data and interacting with users on data networks; providing online non-downloadable computer software for machine learning, data query, and data analysis; providing online non downloadable computer software for cognitive computing, deep learning and artificial intelligence for use in software development; providing online non-downloadable software that uses artificial intelligence to see and interpret data, connect with hardware and store, manage and process data in the cloud; providing temporary use of non-downloadable AI computer software for the optimisation of advertising and marketing campaigns; providing temporary use of non-downloadable AI computer software for the optimisation of media buying and strategy, and for creative analytics for campaign optimization; providing temporary use of non-downloadable AI computer software for designing corporate communications; information, research, advisory and consultancy services relating to the aforesaid services