OPT EASE Trademark
Serial Number: 76031861
Trademark Classes
Owner Contact Info
Legal Representation
Trademark Details
Filing Date
April 21, 2000
Registration Date
Not Registered
Goods & Services
Electronic collection of permission-based e-mail addresses of individuals for direct marketing usage by e-commerce companies, namely, collection of demographic and behavioral data during a subscribing process to assure that only relevant messages are sent to each individual; monitoring of member's experiences to improve quality of content over time; evaluation of behavior relevant to consumer preferences and buying habits; personalization of content for subscribers; and integration with proven direct marketing data-mining techniques