ONCE IN A LIFETIME Trademark

Entertainment, namely, production of live concerts, festivals, theatrical performances, children's entertainment shows, magic shows, cooking contests, acrobatics and juggling shows, motor sports events, truck competitions, motorcycle competitions, race car events, and live sporting events; Production of radio and television programs; Film production; Television and radio programming; Organization of entertainment events in the nature of theatrical, musical, family-oriented, and variety entertainment events; Entertainment services, namely, the provision of continuing live entertainment event schedules featuring entertainment news, and profiles of talented personalities in the tourism sector delivered by print and the Internet

Sales promotion for third parties; Product merchandising for others; Advertising and publicity services; Business administration and management; Management of professional athletes; Retail store services featuring merchandise and collectibles such as apparel, recorded audio and video, posters, calendars, books, show programs, keychains, mugs, drinking cups, thermal flasks, brooches, pins, emblems, jewelry, water bottles, magnets, bags, trading cards, playing cards, and lunchboxes related to events; Advertising services in the field of ticket sales and "VIP" perks; Auction services