ON BRAND, OFF DUTY
LIVE

Serial Number

99330737

Owner

Hopson Rae, LLC

Attorney

JESSICA HONEYCUTT

First Use Date

Jul 17, 2025

Filing Date

Aug 11, 2025

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ON BRAND, OFF DUTY Trademark

Serial Number: 99330737 • Registration: 8219469

ON BRAND, OFF DUTY is a trademark filed by Hopson Rae, LLC on August 11, 2025. The trademark is classified under Class 25 (Clothing), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Hopson Rae, LLC (3 trademarks)

308 Golf Drive
Birmingham, AL 35226

Entity Type: 16

Trademark Details

Filing Date

August 11, 2025

Registration Date

April 21, 2026

First Use Anywhere

July 17, 2025

First Use in Commerce

July 17, 2025

Published for Opposition

March 3, 2026

Goods & Services

Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Brand concept and brand development services for corporate and individual clients; Marketing consulting; Brand positioning services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; On-line retail store services featuring clothing, hats, cups, mugs, tumblers, bags, and insulating sleeve holders for beverage cans

Sweat shirts; T-shirts; Hats

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Apr 21, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Apr 21, 2026 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 3, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 3, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 25, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 4, 2026 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 2, 2026 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 2, 2026 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 2, 2026 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 26, 2025 GNRN
NON-FINAL ACTION E-MAILED
Dec 26, 2025 GNRT
NON-FINAL ACTION WRITTEN
Dec 26, 2025 CNRT
ASSIGNED TO EXAMINER
Dec 24, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 20, 2025 NWOS
APPLICATION FILING RECEIPT MAILED
Aug 11, 2025 MAFR
NEW APPLICATION ENTERED
Aug 11, 2025 NWAP