OFFICIAL DISCOUNT CARD Trademark

Magnetically encoded discount identification cards; point of service computer software that provides access to a central database maintained by Florida Travel Passport, that records the retail total of each transaction of merchandise and/or service, the specific dollar discount applicable to that merchandise or service, and the net amount due from the customer

Affinity marketing services for visitors and tourists, namely, promoting the goods and services of hotels, temporary lodging facilities, table service restaurants, fast food drive-in establishments, theme parks, amusement parks, retail gift and souvenir establishments, car and off-road motorized vehicle rentals, professional medical and dental walk-in services, visitor scenic tours via buses, airboats, scooters, carts, helicopters, air balloons, and delivery to temporary lodging facilities