OF THE HIGHEST ORDER
LIVE

Serial Number

98650817

Owner

SuperOrdinaryUSA Holdco, Inc.

Attorney

Melanie J. Howard

Filing Date

Jul 16, 2024

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OF THE HIGHEST ORDER Trademark

Serial Number: 98650817

OF THE HIGHEST ORDER is a trademark filed by SuperOrdinaryUSA Holdco, Inc. on July 16, 2024. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 42 (Computer & Scientific), Class 25 (Clothing), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

SuperOrdinaryUSA Holdco, Inc.

660 Newport Center Drive, Suite 1600
Newport Beach, CA 92660

Entity Type: 03

Trademark Details

Filing Date

July 16, 2024

Registration Date

Not Registered

Published for Opposition

March 11, 2025

Goods & Services

Cosmetics; Beauty care cosmetics; Lip oil, not medicated; Fragrances, perfumes and colognes

Operating an online shopping site in the nature of an ecommerce platform in the field of clothing, cosmetics, jewelry and fragrance; Retail store and online retail store services featuring clothing and cosmetics; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes

Designing, creating, maintaining and hosting online retail and electronic commerce websites for others; Developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server; Providing graphic and multimedia design services for the purpose of promoting the goods and services of others; Planning, design, development and maintenance of online websites for third parties; Providing temporary use of online non-downloadable software for providing content subscriptions and accessing multimedia entertainment and educational content produced by artists and influencers about beauty, personal care, cosmetics, skincare, haircare, make-up, and dietary supplements and beauty supplies, personal care products, cosmetics, skincare products, haircare products, make-up, and dietary supplements

Clothing, namely, shirts, t-shirts, blouses, tank tops, halter tops, sweaters, sweatshirts, blazers, pants, shorts, jumpsuits, bodysuits, rompers, jeans, sweatpants, tights, leggings, dresses and skirts; Ties as clothing; pocket squares; clothing belts; swimsuits; underwear; loungewear; sleepwear; bathrobes; bras; sports bras; lingerie; Outerwear, namely, outer jackets, coats, vests, capes, shawls, scarves, gloves, mittens, and earmuffs; Footwear; Headwear

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr 7, 2026 EXRA
SOU EXTENSION 2 GRANTED
Apr 6, 2026 EX2G
SOU EXTENSION 2 FILED
Apr 6, 2026 EXT2
SOU TEAS EXTENSION RECEIVED
Apr 6, 2026 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 11, 2025 EXRA
SOU EXTENSION 1 GRANTED
Sep 11, 2025 EX1G
SOU EXTENSION 1 FILED
Sep 10, 2025 EXT1
SOU TEAS EXTENSION RECEIVED
Sep 10, 2025 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 6, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 11, 2025 NPUB
PUBLISHED FOR OPPOSITION
Mar 11, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 5, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 12, 2025 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jan 10, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 10, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jan 10, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 9, 2025 GNRN
NON-FINAL ACTION E-MAILED
Jan 9, 2025 GNRT
NON-FINAL ACTION WRITTEN
Jan 9, 2025 CNRT
ASSIGNED TO EXAMINER
Jan 2, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 16, 2024 NWOS
NEW APPLICATION ENTERED
Jul 16, 2024 NWAP