O
LIVE

Serial Number

87760397

Owner

Smaato, Inc.

Attorney

Michael A. Cohen

First Use Date

Jan 1, 2006

Filing Date

Jan 18, 2018

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O Trademark

Serial Number: 87760397 • Registration: 5683525

O is a trademark filed by Smaato, Inc. on January 18, 2018. The trademark is classified under Class 9 (Computers & Electronics), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Smaato, Inc. (6 trademarks)

240 Stockton Street, 10th Floor
San Francisco, CA 94108

Entity Type: 03

Trademark Details

Filing Date

January 18, 2018

Registration Date

February 26, 2019

First Use Anywhere

January 1, 2006

First Use in Commerce

January 1, 2006

Published for Opposition

December 11, 2018

Goods & Services

Downloadable software for mobile advertising that may be accessed from a global computer network that allows self-service audience data tracking, analytics, statistical evaluation of marketing data, assimilating data for use in advertising, and monitoring and reporting on the effectiveness of advertisements

Advertising and marketing; business management; advertising and promotional services, namely, assistance in the promotion of good and services of others via targeted advertising, marketing, and soliciting; advertising consultation, namely, consultation in the field of online advertising, and web and mobile analytics related thereto; advertising consultation, namely, advertising analysis and optimization; operating online digital advertising self-service marketplaces for use by advertisers, publishers, operators, and associated data providers featuring advertising space on the Internet

Providing temporary use of non-downloadable software for monitoring website and mobile application activity; providing temporary use of non-downloadable software for managing, monitoring and optimizing the performance and effectiveness of websites, mobile applications, and online marketing campaigns; providing temporary use of non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering, and sharing a wide variety of data and information from various sources; design and development of software for Internet users; providing temporary use of non-downloadable software, namely, digital advertising technologies, in particular, software applications for management of digital advertising data

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Jan 6, 2026 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Jan 6, 2026 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 6, 2026 APRE
TEAS SECTION 8 RECEIVED
Aug 26, 2025 ES8R
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jul 14, 2025 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 14, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 14, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 14, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 14, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 14, 2025 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Feb 26, 2024 REM1
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 11, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 11, 2019 REAP
REGISTERED-PRINCIPAL REGISTER
Feb 26, 2019 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 11, 2018 NPUB
PUBLISHED FOR OPPOSITION
Dec 11, 2018 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 21, 2018 NONP
ASSIGNED TO LIE
Nov 5, 2018 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 23, 2018 CNSA
EXAMINER'S AMENDMENT ENTERED
Oct 23, 2018 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Oct 23, 2018 GNEN
EXAMINERS AMENDMENT E-MAILED
Oct 23, 2018 GNEA
EXAMINERS AMENDMENT -WRITTEN
Oct 23, 2018 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 2, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 1, 2018 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 1, 2018 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 2, 2018 GNRN
NON-FINAL ACTION E-MAILED
May 2, 2018 GNRT
NON-FINAL ACTION WRITTEN
May 2, 2018 CNRT
ASSIGNED TO EXAMINER
Apr 30, 2018 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Jan 31, 2018 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 30, 2018 NWOS
NEW APPLICATION ENTERED
Jan 22, 2018 NWAP