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Serial Number

98543799

Owner

Hy-Vee, Inc.

Attorney

John D. Gilbertson

First Use Date

Mar 13, 2025

Filing Date

May 10, 2024

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NOTHING BUT THE TRUTH Trademark

Serial Number: 98543799 • Registration: 8244535

NOTHING BUT THE TRUTH is a trademark filed by Hy-Vee, Inc. on May 10, 2024. The trademark is classified under Class 29 (Meats & Processed Foods), Class 30 (Staple Foods). The application is currently registered and active.

Trademark Classes

Class 29 - Meats & Processed Foods

Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits

Class 30 - Staple Foods

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

Owner Contact Info

Hy-Vee, Inc.

5820 Westown Parkway
West Des Moines, IA 50266

Entity Type: 03

Legal Representation

Attorney of Record

John D. Gilbertson

290 trademarks filed View all →

Correspondence Address

John D. Gilbertson ZarleyConley PLC

580 Market Street, Suite 101

West Des Moines, IA 50266

United States

Trademark Details

Filing Date

May 10, 2024

Registration Date

May 5, 2026

First Use Anywhere

March 13, 2025

First Use in Commerce

March 13, 2025

Published for Opposition

November 19, 2024

Goods & Services

Hazelnut spreads; Olive oils for food; Processed chia seeds; Extra virgin olive oil for food; Flavored olive oil for food; Processed cauliflower

Cookies; Granola; Pasta; Vinegar; Alfredo sauce; Balsamic vinegar; Breakfast cereals; Candy bark; Garlic-based sauces; Granola snacks; Pasta sauce; Processed cereals; Wine vinegar; Flavored balsamic vinegar

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 5, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

May 5, 2026 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 10, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 10, 2026 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Apr 7, 2026 SUPC

USE AMENDMENT FILED

Oct 23, 2025 IUAF

TEAS STATEMENT OF USE RECEIVED

Oct 23, 2025 EISU

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 22, 2025 EXRA

SOU EXTENSION 1 GRANTED

Apr 21, 2025 EX1G

SOU EXTENSION 1 FILED

Apr 21, 2025 EXT1

SOU TEAS EXTENSION RECEIVED

Apr 21, 2025 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 31, 2024 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 19, 2024 NPUB

PUBLISHED FOR OPPOSITION

Nov 19, 2024 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 13, 2024 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 11, 2024 CNSA

EXAMINER'S AMENDMENT ENTERED

Oct 11, 2024 XAEC

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Oct 11, 2024 GNEN

EXAMINERS AMENDMENT E-MAILED

Oct 11, 2024 GNEA

EXAMINERS AMENDMENT -WRITTEN

Oct 11, 2024 CNEA

ASSIGNED TO EXAMINER

Oct 8, 2024 DOCK

NOTICE OF DESIGN SEARCH CODE E-MAILED

Oct 2, 2024 MDSC

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 2, 2024 NWOS

NEW APPLICATION ENTERED

May 10, 2024 NWAP

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