TrademarkDir
NEW DIMENSION OF BRIGHTNESS
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Serial Number

99221587

Owner

Colgate-Palmolive Company

Attorney

Melanie Jennison

First Use Date

Jan 1, 2026

Filing Date

Jun 6, 2025

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NEW DIMENSION OF BRIGHTNESS Trademark

Serial Number: 99221587 • Registration: 8319110

NEW DIMENSION OF BRIGHTNESS is a trademark filed by Colgate-Palmolive Company on June 6, 2025. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Colgate-Palmolive Company (27 trademarks)

300 Park Avenue
New York, NY 10022

Entity Type: 03

Trademark Details

Filing Date

June 6, 2025

Registration Date

June 23, 2026

First Use Anywhere

January 1, 2026

First Use in Commerce

January 1, 2026

Published for Opposition

August 19, 2025

Goods & Services

Toothpaste

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jul 29, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 29, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 29, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 29, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 29, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 29, 2026 COAR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Jun 23, 2026 NRCC
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Jun 23, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Jun 23, 2026 R.PR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 10, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 10, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 10, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 10, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 10, 2026 COAR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
May 29, 2026 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
May 29, 2026 CNPR
STATEMENT OF USE PROCESSING COMPLETE
May 20, 2026 SUPC
USE AMENDMENT FILED
Jan 15, 2026 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 15, 2026 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct 14, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug 19, 2025 NPUB
PUBLISHED FOR OPPOSITION
Aug 19, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 13, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 9, 2025 CNSA
ASSIGNED TO EXAMINER
Jul 9, 2025 DOCK
APPLICATION FILING RECEIPT MAILED
Jun 6, 2025 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 6, 2025 NWOS
NEW APPLICATION ENTERED
Jun 6, 2025 NWAP

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