MY ROAD AHEAD POWERED BY HUMANA Trademark

travel services, namely, arranging travel programs for members of applicant through third-party providers; airline, car rental, cruise and tour package reservations services via computer networks and call centers; providing airline, car rental, cruise, tour package, and general travel information via a global computer network; providing an online database in the field of travel

printed materials, namely, books, newsletters, periodicals, bulletins, brochures, pamphlets, guides, magazines, information sheets and posters promoting the interests of mature individuals and in the fields of retirement, mature or retired lifestyles, care giving, childcare, education, eldercare, assisted care facilities, law, elder law, legal assistance, business, loans, mortgages, banking, money management, investments, finance, discount and savings plans, insurance, real estate, elder assistance, health, health care, exercise, fitness, athletics, sports, medical products, pharmaceutical products and services and health plans, senior citizenship, living with a chronic medical condition, voter education, medicine, travel, volunteer activities, aging, brain research, family relationships, consumer issues, economic security, work and independent living

providing information, advice and consultation in the fields of loans, real estate, mortgage lending, banking, insurance, money management, investment, and financial management; telephone hot line counseling and telephone information services in the fields of loans, real estate, mortgages, banking, insurance, money management, investments, and financial management; money management and investment advisory services; providing information and consulting services regarding, and administration of, annuities, retirement financial planning, and automobile, homeowner's and group health insurance programs including medi-gap, long term care, hospital indemnity, dental and other health care related services; providing financial information and financial consulting services in the field of prepaid pharmacy plans; insurance underwriting in the field of group health insurance; administering group health insurance programs and providing information and consulting services with respect to administering group health insurance programs; credit card services; providing an online educational database on global computer networks in the fields of retirement financial planning, loans, mortgage lending, banking, money management, investments, financial planning, savings plans, insurance, real estate, financial issues for consumers, and personal economic security

promoting the interests of mature individuals; promoting public awareness and advocacy in the fields of retirement, mature or retired lifestyles, care giving, childcare, education, eldercare, assisted care facilities, law, elder law, legal assistance, business, loans, mortgages, banking, money management, investments, finance, discount and savings plans, insurance, real estate, elder assistance, health, health care, exercise, fitness, athletics, sports, medical products, pharmaceutical products and services and health plans, senior citizenship, living with a chronic medical condition, voter education, medicine, travel, volunteer activities, aging, brain research, family relationships, consumer issues, economic security, work and independent living; providing consumer information in the fields of retirement, mature or retired lifestyles, care giving, childcare, education, eldercare, assisted care facilities, law, elder law, legal assistance, business, loans, mortgages, banking, money management, investments, finance, discount and savings plans, insurance, real estate, elder assistance, health, health care, exercise, fitness, athletics, sports, medical products, pharmaceutical products and services and health plans, senior citizenship, living with a chronic medical condition, voter education, medicine, travel, volunteer activities, aging, brain research, family relationships, consumer issues, economic security, work and independent living; online ordering services featuring insurance services, financial planning services, investment services, credit and loan services, legal services, pharmacy services, tax and income tax consultation and preparation services, pharmaceutical, health and medical preparations and products, books, magazines, pre-recorded audio and videotapes and discs, computer software and educational material; online retail store services featuring insurance services, pharmacy services, entertainment services, travel services, hobby services, pharmaceutical, health and medical preparations; arranging, conducting and organizing trade shows, conventions and expositions in the field of mature persons and persons preparing for retirement, and goods and services intended therefor; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a credit card; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a membership card; promoting the goods and services of others by awarding points for credit card use; promoting the goods and services of others through incentive award programs; promoting the goods and services of others through the distribution of discount cards and participation in membership programs; promoting the goods and services of others through promotional loyalty programs and reward incentive programs in the nature of providing credits and discounts to individual members of a membership group for use in third party purchases; cooperative marketing and advertising services; charitable services, namely, organizing and conducting community volunteer programs; business services, namely, promoting the goods and services of others by preparing and placing advertisements in newsletters and bulletins, on global computer networks and at trade shows, conventions and expositions; providing a website featuring consumer information concerning affordable healthcare; providing healthcare cost information to health plan participants; cost management for the health benefit plans for others; healthcare cost containment; healthcare cost review; healthcare utilization and review services; providing information in the field of healthcare utilization and review services, namely, information concerning the evaluation of healthcare facilities and providers; managed care services, namely, electronic processing of healthcare information; physician referrals; consultation in the field of healthcare cost containment for health plan sponsors, namely, providing information to clients and plan participants on ways to contain and reduce costs of healthcare; providing information about the cost of health benefits related to patient care; providing consumer information in the fields of medical goods and services; providing rebates and discounts at participating establishments of others through the use of membership cards and membership programs; providing discount group purchasing program membership information via a global computer network; providing an online educational database in the fields of retail pharmacy services, cost management for health benefit plans of others; providing information in the field of retail pharmacy services; telephone hot line counseling and telephone information services in the field of business

providing medical information via websites on computer networks; providing an online medical information educational database in the fields of medical issues related to aging, brain research for medical purposes, living with a chronic medical condition, medicine, elder health, and health care; providing medical information, professional medical counseling and medical consultation in the fields of medical care giving, elder health, healthcare; providing integrated online databases that feature information about health and wellness activities for mature individuals; providing integrated online databases that offer guidance on preventative and maintenance health activities for mature individuals; providing health information in the fields of medical care, patient care, and caregiver support for mature individuals