TrademarkDir
MVP EXTRA
LIVE

Serial Number

78615991

Owner

GUIDING STARS LICENSING COMPANY, LLC

Attorney

Brian P. Gregg

First Use Date

Apr 6, 2005

Filing Date

Apr 25, 2005

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MVP EXTRA Trademark

Serial Number: 78615991 • Registration: 3164003

MVP EXTRA is a trademark filed by GUIDING STARS LICENSING COMPANY, LLC on April 25, 2005. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

GUIDING STARS LICENSING COMPANY, LLC (112 trademarks)

SCARBOROUGH, ME 04074

Entity Type: 16

DZA BRANDS, LLC (165 trademarks)

2110 EXECUTIVE DRIVE
SALISBURY, NC 28147

Entity Type: 16

FL FOOD LION, INC. (170 trademarks)

2110 Executive Drive
Salisbury, NC 281451330

Entity Type: 03

Trademark Details

Filing Date

April 25, 2005

Registration Date

October 24, 2006

First Use Anywhere

April 6, 2005

First Use in Commerce

April 6, 2005

Published for Opposition

January 17, 2006

Goods & Services

retail grocery store services in the nature of an incentive bonus program for frequent customers

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 24, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 19, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 19, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 19, 2021 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 3, 2020 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 21, 2017 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jun 20, 2017 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 20, 2017 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 13, 2017 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 24, 2017 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 24, 2017 TCCA
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 24, 2015 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 20, 2015 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 18, 2014 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 29, 2014 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct 6, 2012 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 6, 2012 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 6, 2012 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 28, 2012 E815
REGISTERED-PRINCIPAL REGISTER
Oct 24, 2006 R.PR
LAW OFFICE REGISTRATION REVIEW COMPLETED
Sep 20, 2006 REGV
ASSIGNED TO LIE
Sep 15, 2006 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 12, 2006 CNPR
STATEMENT OF USE PROCESSING COMPLETE
May 20, 2006 SUPC
USE AMENDMENT FILED
May 2, 2006 IUAF
PAPER RECEIVED
May 2, 2006 MAIL
NOA MAILED - SOU REQUIRED FROM APPLICANT
Apr 11, 2006 NOAM
PUBLISHED FOR OPPOSITION
Jan 17, 2006 PUBO
NOTICE OF PUBLICATION
Dec 28, 2005 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Dec 6, 2005 PREV
ASSIGNED TO LIE
Dec 2, 2005 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 25, 2005 CNSA
ASSIGNED TO EXAMINER
Nov 22, 2005 DOCK
NEW APPLICATION ENTERED
May 5, 2005 NWAP

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