Serial Number
99153970
Owner
Mrs. Fields Gifting and Licensing, LLCAttorney
Gina L. Durham, Esq.First Use Date
Aug 16, 1977
Filing Date
Apr 24, 2025
MRS. FIELDS Trademark
Serial Number: 99153970 • Registration: 8141485
Trademark Classes
Class 43 - Hotels & Restaurants
Services for providing food and drink; temporary accommodation
Class 30 - Staple Foods
Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations
Class 35 - Advertising & Business
Advertising; business management; business administration; office functions
Owner Contact Info
1717 South 4800 West
SALT LAKE CITY, UT 84104
Entity Type: 16
Legal Representation
Correspondence Address
Gina L. Durham, Esq. DLA Piper LLP (US)
555 Mission Street, Ste 2400
San Francisco, CA 94105
United States
Trademark Details
Filing Date
April 24, 2025
Registration Date
February 17, 2026
First Use Anywhere
August 16, 1977
First Use in Commerce
August 16, 1977
Published for Opposition
December 30, 2025
Goods & Services
Take-away restaurant services
Bakery goods, namely, cookies and brownies; Confectionery, namely, candy and chocolate; Chocolate-based beverages
Retail store services featuring baked goods; Retail bakery shops; On-line retail store services featuring baked goods
