MERKURY Trademark

Providing an online searchable database featuring identity profiles and personal information of individual consumers, households, and business contacts for use for business purposes, namely, profiles of individual consumers, households, and business contacts and data collected and associated with those individual consumers, households, and business contacts for the purpose of using the data for identity resolution and analytic modeling of consumers, households, and business contacts; providing an online searchable platform in the nature of an online nondownloadable database featuring individual consumer, household, and business contact data and modeling, namely, for use with batch and realtime consumer, household, and business contact identity resolution for business purposes; business consulting in the field of customer relations and engagement through personalizing online service experience; providing a website featuring information regarding the management of business information related to the registration and engagement of website users; advertising and marketing consulting services, namely, providing advertising and marketing services for managing, distributing and serving advertising, improving ad targeting, facilitating buying or selling advertising, providing real-time reporting, and forecasting, managing, monitoring, executing and optimizing the performance of advertising and marketing campaigns; computerized database management; providing online searchable databases in the field of advertising and marketing campaign analytics; conducting business and market research surveys; preparing business reports electronically relating to customer satisfaction and attitude, organizational climate or effectiveness, and the use of web sites; providing business intelligence services in the field of advertising and marketing campaign analytics

Computer services, namely, providing computer software as a service (SaaS) featuring software to identify, collect, manage, analyze, segment, retrieve, monitor, maintain, report on, structure, model, forecast, present and display identity profiles and personal information of consumers, households, and business contacts for use for business and marketing purposes, namely, profiles of individual consumers, households, and business contacts and data collected and associated with those individual consumers, households, and business contacts for the purpose of using the data for identity resolution and analytic modeling of consumers, households, and business contacts; computer services, namely, providing platforms as a service (PaaS) featuring computer software and hardware platforms for creating web applications, data storage and backup, database management, virtualization, networking, collaboration, access, support, cloud computing, data sharing, data security, administration and management of computer software and hardware, and distribution and transmission of data and information; computer services, namely, providing databases as a service (DBaaS), namely, cloud hosting of computer databases for others; computer services, namely, providing data as a service in the nature of a customizable online non-downloadable software platform for collecting, analyzing, segmenting, integrating, transforming and providing access to data and information; providing technical support services in the nature of troubleshooting in the fields of computer software and cloud computing; software leasing services; providing an online non-downloadable software for identity resolution of individuals for business purposes, namely, online non-downloadable software that monitors online and offline personally identifiable information and data for identity resolution of consumers, households, and business contacts for business purposes; Website user identification and authentication services using technology for identifying and tracking email, device identifier, cookie, and IP address for user experience, targeting, and tracking within and across websites, online applications, and digitally-connected devices; Identity access management and user identity security, namely, providing online non-downloadable software for profiling website and online application visitors and users, presenting content based on captured, recorded or inferred preferences, and disallowing tracking according to user elections