MENTAL EQUITY
LIVE

Serial Number

99457342

Owner

Bader Rutter & Associates, Inc.

Attorney

Laurna A. Kinnel

Filing Date

Oct 22, 2025

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MENTAL EQUITY Trademark

Serial Number: 99457342

MENTAL EQUITY is a trademark filed by Bader Rutter & Associates, Inc. on October 22, 2025. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Bader Rutter & Associates, Inc. (3 trademarks)

1433 North Water Street, Suite 100
Milwaukee, WI 53202

Entity Type: 03

Trademark Details

Filing Date

October 22, 2025

Registration Date

Not Registered

Published for Opposition

May 12, 2026

Goods & Services

Software as a service (SaaS) services featuring software for tracking, analyzing, and visualizing brand and demand signals; providing temporary use of online non downloadable software for evaluating advertising and marketing effectiveness and generating performance scores and indexes.

Advertising agency services; marketing consulting; consulting in the field of advertising communication strategies; brand strategy consulting; business strategic planning services in the fields of brand building and demand generation; business advisory services in the fields of marketing management, advertising effectiveness, brand equity, customer engagement, and market performance; providing business information and business data analysis in the fields of marketing impact and performance measurement.

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 12, 2026 NPUB
PUBLISHED FOR OPPOSITION
May 12, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 6, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 16, 2026 CNSA
EXAMINER'S AMENDMENT ENTERED
Apr 16, 2026 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Apr 16, 2026 GNEN
EXAMINERS AMENDMENT E-MAILED
Apr 16, 2026 GNEA
EXAMINERS AMENDMENT -WRITTEN
Apr 16, 2026 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 13, 2026 GNRN
NON-FINAL ACTION E-MAILED
Mar 13, 2026 GNRT
NON-FINAL ACTION WRITTEN
Mar 13, 2026 CNRT
ASSIGNED TO EXAMINER
Mar 9, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Oct 22, 2025 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 22, 2025 NWOS
NEW APPLICATION ENTERED
Oct 22, 2025 NWAP