MASTERCARD COMMERCE MEDIA Trademark

Advertising and marketing consultancy; advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for television, print media, and web pages; advertising and marketing services provided by means of direct or indirect methods of marketing communications, namely, social media, social engine marketing, internet marketing, electronic mail, mobile marketing, blogging, and other forms of passive, sharable or viral communications channels; Consumer marketing research and consulting related thereto; Providing analytics, market metrics and advertising targeting insights based on consumer purchase data; Administration of customer loyalty programs; arranging and managing incentive reward programs to promote the sale of goods and services; arranging and managing customer engagement programs for others; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; Providing space at a web site for the advertisement of the goods and services of others; Providing a web site which features advertisements for the goods and services of others on a global computer network; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design; Assistance, advisory services and consultancy with regard to business planning, business analysis, business management, business organization, marketing and customer analysis; online advertising network matching services for connecting advertisers to websites; business data analytics; Collection and analysis of market research data to provide marketing strategy and prediction of consumer behavior and market trends.

Software as a service (SAAS) services featuring software used to for cash back offers and incentives programs; Designing, developing and maintenance of a marketing software platform for third parties for marketing and analytics and business data analysis; Software as a Service (SaaS) services featuring software for performing customer tracking and data analysis; Software as a Service (SaaS) featuring software for the collection, analysis, management, storage, and display of data regarding consumer activity and geographic locations; Software as a Service (SaaS) featuring software for use in marketing and advertising services, including digital media activation, optimization and planning, segmentation and profiles, targeting and attribution, measurement and reporting, predictive modeling, data analytics, and market research.