MARKET EXPERIENCE (MX) Trademark

Software as a service (SaaS) services featuring software for collecting, analyzing, and reporting market research information on consumer and non-buyer preferences regarding brand, product, destination and service provider, as captured through online surveys and through online social networking and review sites; Software as a service (SaaS) services featuring marketing software for the assessment and measurement of consumer and non-buyer responses and experiences, as captured through internet-based feedback and reporting systems, and consumer panels, and the measurement and enhancement of brand equity; Software as a service (SaaS) services featuring marketing software for the measurement and analysis of consumer and non-buyer responses and experiences collected through an internet-based system which allows consumers to respond to in-store signage and to contact a website to complete a survey; Software as a service (SaaS) services featuring marketing software  for the measurement of consumer and non-buyer responses and experiences as captured through interactive voice responses, video feedback provided via web or mobile surveys, computer-assisted telephone interviews, matrix barcodes, text messages, mobile device browsers, or in-store interactive kiosks which allow consumers to complete a survey.

Business information services, namely, collecting, analyzing, and reporting market research information on consumer and non-buyer preferences regarding brand, product, destination and service provider, as captured through online surveys and through online social networking and review sites; market research services and market research consulting services in the field of assessment and measurement of consumer and non-buyer responses and experiences, as captured through internet-based feedback and reporting systems and consumer panels, and the measurement and enhancement of brand equity; marketing research consulting and marketing research services in the field of measurement and analysis of consumer and non-buyer responses and experiences collected through an internet-based system which allows consumers to respond to in-store signage and to contact a website to complete a survey; market research services involving the measurement of consumer and non-buyer responses and experiences, as captured through interactive voice responses, video feedback provided via web or mobile survey, computer-assisted telephone interviews, matrix barcodes, text messages, mobile device browsers, or in-store interactive kiosks which allow consumers to complete a survey; statistical evaluations of marketing data, namely, statistical modeling of market data based on key determinants of brand loyalty, including classification of store locations based on customer satisfaction metrics, consumer satisfaction, sales growth and other measurements of brand and consumer perceptions and experiences.