MARCO POLO CLUB CATHAY PACIFIC Trademark

Travel agency services for arranging travel, namely, making reservations and bookings for transportation; provision of travel information to tourists; vehicle rental provision of free and discounted transportation of persons and goods; travel information services; reservation services for travel by car rental; transportation and travel services provided by airlines in the nature of frequent flyer and bonus programmes for frequent air travellers, including priority boarding, check-in, seating and reservation services; planning, booking, ticketing of and information services relating to travel and transport provided by electronic means and communication with customers in the nature of flight planning services and provision of travel information; travel club services featuring travel ticket upgrades

Inflight entertainment magazine; publications relating to travel and recreational information in the nature of printed magazines and newsletters in the field of entertainment activities for travelers at travel destination; printed matters in the nature of printed materials, namely, written articles in the field of travel; printed newsletters in field of travel; printed periodicals in the field of travel; pamphlets in the field of travel; printed journals in the field of travel; printed brochures about travel destinations; printed books in the nature of novels; catalogues in the field of entertainment activities at travel destinations; leaflets about entertainment activities at travel destinations; booklets in the field of entertainment activities at travel destinations; manuals in the field of traveling safely; air route maps; promotional publications in the nature of advertising pamphlets; photographs; packaging materials in the nature of cardboard packaging; wrapping materials in the nature of wrapping paper; paper bags; carrier and containers in the nature of cardboard containers and carrying cases made of paper; general purpose plastic bags; posters; greeting cards, calendars; announcement cards; blank note cards; stickers; baggage cards in the nature of record cards for keeping records regarding baggage storage; postcards; membership cards in the nature of business cards indicating membership in an association; printed timetables; printed guides for assisting travelers to locate points of interest; paper wallets in the nature of document folders in the form of wallets; paper folders, Christmas cards, Chinese New Year cards, Lai See (gift money) packets in the nature of pochette envelopes of paper; pens; pencils; adhesive tape dispensers; plastic folders and document files; diaries; note paper; envelopes; writing paper; beer mats in the nature of coasters made of cardboard; table napkins of paper; wrapping paper; printed forms; printed certificates; luggage tag cards in the nature of cardboard hang tags used with luggage; desktop business card holders; all the foregoing goods listed in this class specifically excluding guide books, land travel guides and maps other than air route maps

Promotional services in the nature of organization, operation, management and supervision of loyalty and incentive programs and reward programs for customers to promote the sale of airline services; promotion of transportation, travel and airline services for others; Promotional information and advisory services provided to members and to subscribers of incentive loyalty programs and travel reward programs regarding travel, account balances and transaction details thereof; promotional services provided by airlines in the nature of frequent flyer and bonus programmes for frequent air travellers, including membership privileges, loyalty recognition programmes, club membership and the supply of benefits in connection with transportation and travel; administration of promotional loyalty program and frequent user incentive program services for customers; management, organisation, operation and supervision of customer loyalty, incentive or promotional schemes

Providing temporary accommodation services; booking services for hotel and holiday accommodation, namely, booking of temporary lodging; arranging holiday accommodation, namely, arranging temporary housing accommodations; making hotel reservations for others and providing booking information to the customer; providing information on hotels to tourists and business travellers; all the foregoing services being provided only for members of a frequent travellers club and/or business and/or first class travel passengers of the trademark owner