MACROTARGETING Trademark

Serial Number: 77689023

MACROTARGETING is a trademark filed by Richard W. Kaufman on March 11, 2009. The trademark is classified under Class 35 (Advertising & Business). The application is currently no longer active.

Trademark Classes

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

Richard W. Kaufman

82 Westover Avenue
Stamford, CT 06902

Entity Type: 01

Trademark Details

Filing Date

March 11, 2009

Registration Date

Not Registered

Goods & Services

Macrotargeting is the application of consumer or business-to-business targeting data to segmentable mass media. Targeting data could include but is not limited to demographics, psychographics and behavioral. Segmentable mass media refers to any media platform where either more than one target segment can be addressed with customized messages simultaneously or, one or more target segments can be isolated from the entire universe and addressed separately. "Addressed" means "sent a marketing message"