LOYALTYENGINE
LIVE

Serial Number

98801674

Owner

EveryMatrix Software Ltd.

Attorney

Alan Behr

Filing Date

Oct 15, 2024

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LOYALTYENGINE Trademark

Serial Number: 98801674 • Registration: 8008077

LOYALTYENGINE is a trademark filed by EveryMatrix Software Ltd. on October 15, 2024. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

EveryMatrix Software Ltd. (35 trademarks)

Piazzetta Bus. Pl., Office 12, Level 10
Sliema SLM1605 , MT

Entity Type: 13

Trademark Details

Filing Date

October 15, 2024

Registration Date

November 4, 2025

Published for Opposition

September 16, 2025

Goods & Services

Providing online non-downloadable application software as a service (SaaS) for managing loyalty and engagement programs in online gaming, namely providing platform-accessible tools and techniques for tracking player activity, awarding experience points and virtual currency, managing tier progression, operating redemption shops and gamified incentives, and collecting and analyzing player engagement data related to loyalty program participation and performance; Providing online non-downloadable computer software for entertainment services, namely application software and software platforms, offered as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; Providing online non-downloadable computer software platforms as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; Providing online non-downloadable computer game software for gambling; Providing online non-downloadable computer software for the administration of online games and gaming; Providing online-downloadable computer application software for playing computer games

Advertising, marketing and promotional services; Administration of loyalty rewards programs to track player activity, award experience points, manage progression through loyalty levels, allocate virtual currency, and enable redemption of rewards through a configurable loyalty shop; Administration of loyalty and incentive schemes for tracking player engagement, awarding experience points and virtual currency, managing level progression, and enabling reward redemption through a configurable loyalty shop; Administration of sales and promotional incentive schemes for awarding virtual currency and experience points, managing tier-based progression, and facilitating the redemption of rewards to encourage user engagement; Customer loyalty services for commercial, promotional and/or advertising purposes; Customer relationship management; Loyalty scheme services, namely, promoting the goods and services of others by means of a loyalty rewards scheme; Management of customer loyalty, incentive or promotional schemes for others; Organization and management of business incentive and loyalty schemes of others; Organization and management of customer loyalty programs for others; Organization of customer loyalty programs for commercial, promotional or advertising purposes for others; Organization, operation and supervision of customer loyalty schemes for others

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Nov 4, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Nov 4, 2025 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 16, 2025 NPUB
PUBLISHED FOR OPPOSITION
Sep 16, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 10, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 19, 2025 CNSA
EXAMINER'S AMENDMENT ENTERED
Aug 19, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Aug 19, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Aug 19, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
Aug 19, 2025 CNEA
EXAMINER'S AMENDMENT ENTERED
Aug 19, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Aug 19, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Aug 19, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
Aug 19, 2025 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jul 16, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 16, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul 16, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Apr 21, 2025 GNRN
NON-FINAL ACTION E-MAILED
Apr 21, 2025 GNRT
NON-FINAL ACTION WRITTEN
Apr 21, 2025 CNRT
ASSIGNED TO EXAMINER
Apr 21, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 20, 2025 NWOS
NEW APPLICATION ENTERED
Oct 15, 2024 NWAP