LOYALTY STARTS HERE
DEAD

Serial Number

87085075

Owner

Affinion Publishing, LLC

Attorney

Roberta L. Christensen

First Use Date

Feb 12, 2018

Filing Date

Jun 27, 2016

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LOYALTY STARTS HERE Trademark

Serial Number: 87085075 • Registration: 5788146

LOYALTY STARTS HERE is a trademark filed by Affinion Publishing, LLC on June 27, 2016. The trademark is classified under Class 36 (Insurance & Financial), Class 39 (Transportation & Storage), Class 43 (Hotels & Restaurants), Class 35 (Advertising & Business). The application is currently no longer active.

Owner Contact Info

Affinion Publishing, LLC

10750 WEST CHARLESTON, SUITE 130
LAS VEGAS, NV 89135

Entity Type: 16

Trademark Details

Filing Date

June 27, 2016

Registration Date

June 25, 2019

First Use Anywhere

February 12, 2018

First Use in Commerce

February 12, 2018

Published for Opposition

November 1, 2016

Cancellation Date

January 9, 2026

Goods & Services

Developing, implementing and administering consumer benefit programs that provide members with credit card protection and verification, information regarding and access to credit reports and financial records of themselves and their families, and travel accident insurance and travel assistance benefits; insurance administration in the field of loss, theft or damage to cellular telephones or other wireless communication devices; insurance brokerage in the field of life insurance, health insurance, accidental death and dismemberment insurance; providing members with extended warranties, full and partial price reimbursement, reimbursement for post-purchase price reductions, and reimbursement for product repair and replacement and reimbursements on retail merchandise purchased by credit cards issued by participating financial institutions; charitable fundraising services for non-profit organizations from sales generated by use of gift cards to purchase goods and services of others

Travel agency services, namely, making reservations and bookings for transportation that features a frequent traveler bonus program; organization of business travel; travel information services; arranging and conducting travel tours and vacation packages, namely, arranging air, land and sea transportation for individuals and groups; coordinating travel arrangements for individuals and for group tours; car rental reservation services; making auto and airline reservations and bookings for travel by means of electronic communications networks

Providing travel lodging information services and travel lodging booking agency services for travelers; travel agency services, namely, making reservations and booking for temporary lodging; making reservations and bookings for restaurants and meals; providing travel agency services via an on-line interactive database that can be used in making reservations and bookings for temporary lodging

Incentive award programs to promote the sale of products and services of others; customer club services for commercial, promotional advertising and savings purposes on a wide range of consumer products and services, activities and events, and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, dental, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of credit card and debit card accounts through the administration of incentive award programs and loyalty programs; direct mail advertising services; advertising services, namely, promoting banking, financial, checking account, credit card and related services of banks, credit unions and other financial institutions as a means to acquire and retain customers by offering a wide range of benefits, savings and other services designed to enhance primary account relationships; marketing services, namely, business marketing consulting to banks, credit unions, other financial institutions, retailers and other services providers; marketing services in the field of life insurance, health insurance, accidental death and dismemberment insurance; developing promotional campaigns for banks, credit unions and other financial institutions to offer to customers and proprietors of small businesses; promoting the goods and services of others through the operation of consumer benefit membership clubs and programs that provide discounts and savings on a wide range of consumer products and services, activities and events and provide benefits and services in the field of automotive vehicles, other automotive products, services and maintenance, travel, shopping, health and wellness, dental, entertainment, home improvement, legal, financial, and consumer protection; promoting the sale of goods and services of others through promotional contests on behalf of credit and debit card issuers, banks and other financial institutions, retailers, and a wide range of other industries; promoting the goods and services of others, and promoting charitable contributions, by conducting a charitable donor gift card program, incentive awards program, loyalty program and discount program whereby participants utilize gift cards to purchase goods and services of others, which purchases generate charitable donations for non-profit organizations

Filing History

CANCELLED SEC. 8 (6-YR)
Jan 9, 2026 C8..
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 12, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 12, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 12, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 12, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 12, 2024 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jun 25, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Jun 25, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
May 18, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
May 17, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 30, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 30, 2019 AITU
USE AMENDMENT FILED
Mar 14, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
Mar 14, 2019 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 20, 2018 EXRA
SOU EXTENSION 4 GRANTED
Nov 16, 2018 EX4G
SOU EXTENSION 4 FILED
Nov 16, 2018 EXT4
SOU TEAS EXTENSION RECEIVED
Nov 16, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 13, 2018 EXRA
SOU EXTENSION 3 GRANTED
Jun 11, 2018 EX3G
SOU EXTENSION 3 FILED
Jun 11, 2018 EXT3
SOU TEAS EXTENSION RECEIVED
Jun 11, 2018 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 9, 2017 EXRA
SOU EXTENSION 2 GRANTED
Dec 7, 2017 EX2G
SOU EXTENSION 2 FILED
Dec 7, 2017 EXT2
SOU TEAS EXTENSION RECEIVED
Dec 7, 2017 EEXT
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 28, 2017 ASCK
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jun 2, 2017 EXRA
SOU EXTENSION 1 GRANTED
May 31, 2017 EX1G
SOU EXTENSION 1 FILED
May 31, 2017 EXT1
SOU TEAS EXTENSION RECEIVED
May 31, 2017 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 27, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 1, 2016 NPUB
PUBLISHED FOR OPPOSITION
Nov 1, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 12, 2016 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 17, 2016 CNSA
ASSIGNED TO EXAMINER
Sep 15, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 30, 2016 NWOS
NEW APPLICATION ENTERED
Jun 30, 2016 NWAP