LIVE IT UP
LIVE

Serial Number

78168183

Owner

Saramar, L.L.C.

Attorney

Harris W. Henderson, Esq.

First Use Date

Jun 30, 2003

Filing Date

Sep 26, 2002

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LIVE IT UP Trademark

Serial Number: 78168183 • Registration: 3218507

LIVE IT UP is a trademark filed by Saramar, L.L.C. on September 26, 2002. The trademark is classified under Class 25 (Clothing). The application is currently registered and active.

Owner Contact Info

Saramar, L.L.C.

10 South Riverside Plaza
Chicago, IL 60606

Entity Type: 16

HBI BRANDED APPAREL ENTERPRISES, LLC (1,245 trademarks)

101 N. Cherry St.
WINSTON-SALEM, NC 27101

Entity Type: 16

SARA LEE CORPORATION (2,201 trademarks)

WINSTON-SALEM, NC 27102

Entity Type: 03

Trademark Details

Filing Date

September 26, 2002

Registration Date

March 13, 2007

First Use Anywhere

June 30, 2003

First Use in Commerce

June 30, 2003

Published for Opposition

February 21, 2006

Goods & Services

bras

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 17, 2026 ASCK
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar 13, 2026 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 12, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 10, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 10, 2026 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 19, 2025 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 28, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 28, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 28, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 28, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 28, 2025 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jun 1, 2022 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 6, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 6, 2019 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 2, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 2, 2019 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr 18, 2017 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Apr 18, 2017 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 18, 2017 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 18, 2017 APRE
TEAS SECTION 8 & 9 RECEIVED
Feb 22, 2017 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 22, 2017 TCCA
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar 13, 2016 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 14, 2013 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 27, 2013 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 27, 2013 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 12, 2013 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 12, 2013 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 12, 2013 APRE
TEAS SECTION 8 & 15 RECEIVED
Feb 25, 2013 E815
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 25, 2013 TCCA
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 23, 2009 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 16, 2009 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 26, 2007 TCCA
REGISTERED-PRINCIPAL REGISTER
Mar 13, 2007 R.PR
LAW OFFICE REGISTRATION REVIEW COMPLETED
Jan 30, 2007 REGV
ASSIGNED TO LIE
Jan 30, 2007 ALIE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 9, 2007 TCCA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Dec 28, 2006 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Dec 26, 2006 SUPC
USE AMENDMENT FILED
Nov 2, 2006 IUAF
TEAS STATEMENT OF USE RECEIVED
Nov 2, 2006 EISU
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 27, 2006 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 6, 2006 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 16, 2006 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 16, 2006 REAP
NOA MAILED - SOU REQUIRED FROM APPLICANT
May 16, 2006 NOAM
PUBLISHED FOR OPPOSITION
Feb 21, 2006 PUBO
NOTICE OF PUBLICATION
Feb 1, 2006 NPUB
WITHDRAWN FROM PUB - OG REVIEW QUERY
Sep 19, 2005 PBCR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 22, 2005 TCCA
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jun 25, 2005 PREV
ASSIGNED TO LIE
Jun 24, 2005 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 21, 2005 CNSA
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 20, 2005 COAR
ASSIGNED TO EXAMINER
Jun 9, 2005 DOCK
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Nov 1, 2004 RCSC
LETTER OF SUSPENSION E-MAILED
Aug 29, 2003 GNSL
CASE FILE IN TICRS
Jul 31, 2003 CFIT
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 11, 2003 CRFA
PAPER RECEIVED
Jul 11, 2003 MAIL
NON-FINAL ACTION E-MAILED
Mar 9, 2003 GNRT
ASSIGNED TO EXAMINER
Mar 4, 2003 DOCK