TrademarkDir
LIVE IN THE KNOW
LIVE

Serial Number

88108290

Owner

23andMe, Inc.

Attorney

Mark A. Steiner, Esq.

First Use Date

Sep 20, 2017

Filing Date

Sep 7, 2018

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LIVE IN THE KNOW Trademark

Serial Number: 88108290 • Registration: 5939311

LIVE IN THE KNOW is a trademark filed by 23andMe, Inc. on September 7, 2018. The trademark is classified under Class 42 (Computer & Scientific), Class 44 (Medical Services). The application is currently registered and active.

Owner Contact Info

23andMe, Inc. (95 trademarks)

Sunnyvale, CA 94086

Entity Type: 03

23ANDME PGS LLC (40 trademarks)

171 MAIN STREET, SUITE 259
LOS ALTOS, CA 94022

Entity Type: 16

23ANDME GENOMICS LLC (40 trademarks)

171 MAIN STREET, SUITE 259
LOS ALTOS, CA 94022

Entity Type: 16

Trademark Details

Filing Date

September 7, 2018

Registration Date

December 17, 2019

First Use Anywhere

September 20, 2017

First Use in Commerce

September 20, 2017

Published for Opposition

February 19, 2019

Goods & Services

Genetic identity testing for medical information purposes

Genetic identity testing for ancestral scientific information purposes and providing scientific analysis and informational reports based on results from laboratory testing in the fields of genetics and genotyping and ancestry

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jan 14, 2026 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jan 14, 2026 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 12, 2026 APRE
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 22, 2025 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 22, 2025 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 8, 2025 ASGN
TEAS SECTION 8 & 15 RECEIVED
Oct 8, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 17, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Dec 17, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Nov 15, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 14, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Nov 7, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Nov 7, 2019 AITU
USE AMENDMENT FILED
Oct 25, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 25, 2019 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Oct 17, 2019 EXRA
SOU EXTENSION 1 GRANTED
Oct 15, 2019 EX1G
SOU EXTENSION 1 FILED
Oct 15, 2019 EXT1
SOU TEAS EXTENSION RECEIVED
Oct 15, 2019 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Apr 16, 2019 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 19, 2019 NPUB
PUBLISHED FOR OPPOSITION
Feb 19, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jan 30, 2019 NONP
ASSIGNED TO LIE
Jan 11, 2019 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 14, 2018 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 13, 2018 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 12, 2018 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 12, 2018 TROA
NOTIFICATION OF PRIORITY ACTION E-MAILED
Oct 9, 2018 GPRN
PRIORITY ACTION E-MAILED
Oct 9, 2018 GPRA
PRIORITY ACTION WRITTEN
Oct 9, 2018 CPRA
ASSIGNED TO EXAMINER
Oct 9, 2018 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 14, 2018 NWOS
NEW APPLICATION ENTERED
Sep 11, 2018 NWAP

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