LIGHTHOUSE Trademark

Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of Mobile communications software ecosystem that delivers personalized communications to an end user's mobile device based on both geographical position and micro-position, either within a building or in an open-air environment. The ecoystem employs bluetooth technology to track a user's movements and creates individual customer experiences at specified locations. The ecosystem racks and records customer behaviors, marketing and operational interactions, and sales. The ecosystem also allows an administrator to change and customize delivered content in real-time via a web-based interface. The ecosystem also delivers pertinent proximity-based customer data to administrators via wearable devices