LIFE'S A GAME. EAT IT UP.
LIVE
Serial Number
85857594
Owner
FRITO-LAY NORTH AMERICA, INC.Attorney
Jeanette S. ZimmerFiling Date
Feb 22, 2013
LIFE'S A GAME. EAT IT UP. Trademark
Serial Number: 85857594 • Registration: 4585359
LIFE'S A GAME. EAT IT UP. is a trademark filed by
FRITO-LAY NORTH AMERICA, INC.
on February 22, 2013. The trademark is classified under Class 29 (Meats & Processed Foods), Class 30 (Staple Foods).
The application is currently registered and active.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Jeanette S. Zimmer PEPSICO, INC.
7701 Legacy Drive
Mail Stop 3A-110H
PLANO, TX 75024
United States
Trademark Details
Filing Date
February 22, 2013
Registration Date
August 12, 2014
Published for Opposition
July 2, 2013
Goods & Services
Corn-based snack foods
Potato-based snack foods
Filing History
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 8, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 8, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 8, 2025 89AG
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Jun 30, 2025 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Jun 28, 2025 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 16, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 10, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 12, 2023 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
May 17, 2021 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
May 17, 2021 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 17, 2021 APRE
TEAS SECTION 8 RECEIVED
Feb 12, 2021 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 12, 2019 REM1
REGISTERED-PRINCIPAL REGISTER
Aug 12, 2014 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 11, 2014 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 10, 2014 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 9, 2014 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 7, 2014 AITU
USE AMENDMENT FILED
Jun 13, 2014 IUAF
TEAS STATEMENT OF USE RECEIVED
Jun 13, 2014 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Feb 20, 2014 EXRA
SOU EXTENSION 1 GRANTED
Feb 18, 2014 EX1G
SOU EXTENSION 1 FILED
Feb 18, 2014 EXT1
SOU TEAS EXTENSION RECEIVED
Feb 18, 2014 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 27, 2013 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 2, 2013 NPUB
PUBLISHED FOR OPPOSITION
Jul 2, 2013 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 12, 2013 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
May 24, 2013 CNSA
ASSIGNED TO EXAMINER
May 22, 2013 DOCK
NOTICE OF PSEUDO MARK E-MAILED
Mar 2, 2013 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 1, 2013 NWOS
NEW APPLICATION ENTERED
Feb 26, 2013 NWAP
