LEAD
LIVE

Serial Number

97711435

Owner

SOUTHWESTERN ADVANTAGE, INC.

Attorney

Amy J. Everhart

First Use Date

May 19, 2020

Filing Date

Dec 9, 2022

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LEAD Trademark

Serial Number: 97711435 • Registration: 7950510

LEAD is a trademark filed by SOUTHWESTERN ADVANTAGE, INC. on December 9, 2022. The trademark is classified under Class 41 (Education & Entertainment), Class 42 (Computer & Scientific). The application is currently registered and active.

Owner Contact Info

SOUTHWESTERN ADVANTAGE, INC. (31 trademarks)

2451 ATRIUM WAY
NASHVILLE, TN 37214

Entity Type: 03

Trademark Details

Filing Date

December 9, 2022

Registration Date

September 16, 2025

First Use Anywhere

May 19, 2020

First Use in Commerce

May 23, 2020

Published for Opposition

August 13, 2024

Goods & Services

Membership club services, namely, providing training to members in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, and habits for success; Professional coaching services to members of a program in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, habits for success, and problem solving; Providing education courses to members of a program in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, habits for success, and problem solving offered through online, non-downloadable videos and instructor assistance; Providing educational mentoring services to members of a program in the field of life skills, personal development, interpersonal communication, goal setting, financial literacy, personal responsibility, time management, productivity, habits for success, and problem solving

Providing an interactive website featuring technology that allows users to track progress in completing educational activities via dashboards for use by students and parents and participate in incentive award programs to receive rewards for completing educational activities

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sep 16, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Sep 16, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sep 3, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 28, 2025 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 26, 2025 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 26, 2025 AITU
USE AMENDMENT FILED
Apr 8, 2025 IUAF
TEAS STATEMENT OF USE RECEIVED
Apr 8, 2025 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct 8, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug 13, 2024 NPUB
PUBLISHED FOR OPPOSITION
Aug 13, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jul 24, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 8, 2024 CNSA
EXAMINER'S AMENDMENT ENTERED
Jul 5, 2024 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jul 5, 2024 GNEN
EXAMINERS AMENDMENT E-MAILED
Jul 5, 2024 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jul 5, 2024 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
May 20, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 20, 2024 CRFA
ASSIGNED TO LIE
May 20, 2024 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 21, 2023 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 21, 2023 GNRN
NON-FINAL ACTION E-MAILED
Sep 21, 2023 GNRT
NON-FINAL ACTION WRITTEN
Sep 21, 2023 CNRT
ASSIGNED TO EXAMINER
Sep 9, 2023 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 7, 2023 NWOS
NEW APPLICATION ENTERED
Dec 13, 2022 NWAP