TrademarkDir
KEEP IT REAL
LIVE

Serial Number

76700266

Owner

DS SERVICES OF AMERICA, INC.

Attorney

Rowena Deleon

First Use Date

Sep 9, 2009

Filing Date

Nov 9, 2009

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KEEP IT REAL Trademark

Serial Number: 76700266 • Registration: 3938174

KEEP IT REAL is a trademark filed by DS SERVICES OF AMERICA, INC. on November 9, 2009. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

DS SERVICES OF AMERICA, INC. (356 trademarks)

2300 Windy Ridge Parkway
ATLANTA, GA 30339

Entity Type: 03

The Sweetwater Company, Inc

Culver, OR 97734

Entity Type: 03

Trademark Details

Filing Date

November 9, 2009

Registration Date

March 29, 2011

First Use Anywhere

September 9, 2009

First Use in Commerce

September 9, 2009

Published for Opposition

June 8, 2010

Goods & Services

Bottled water

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 26, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 26, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 26, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 26, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 26, 2026 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 20, 2025 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 13, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 13, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 13, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 13, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 13, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 21, 2021 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 21, 2021 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 21, 2021 89AG
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Dec 20, 2021 EROP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 17, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 17, 2021 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Dec 17, 2021 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 17, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 17, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 17, 2021 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 4, 2021 ASGN
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Jul 3, 2021 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 3, 2021 APRE
TEAS SECTION 8 & 9 RECEIVED
Mar 29, 2021 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Mar 29, 2020 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
May 11, 2017 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
May 11, 2017 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 11, 2017 APRE
TEAS SECTION 8 & 15 RECEIVED
Mar 28, 2017 E815
REGISTERED-PRINCIPAL REGISTER
Mar 29, 2011 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 23, 2011 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Feb 22, 2011 REGV
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 22, 2011 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 22, 2011 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 18, 2011 AITU
USE AMENDMENT FILED
Jan 28, 2011 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 28, 2011 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 3, 2010 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 8, 2010 NPUB
PUBLISHED FOR OPPOSITION
Jun 8, 2010 PUBO
LAW OFFICE PUBLICATION REVIEW COMPLETED
May 5, 2010 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 30, 2010 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 30, 2010 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 30, 2010 CRFA
ASSIGNED TO LIE
Apr 30, 2010 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 14, 2010 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Feb 16, 2010 GNRN
NON-FINAL ACTION E-MAILED
Feb 16, 2010 GNRT
NON-FINAL ACTION WRITTEN
Feb 16, 2010 CNRT
ASSIGNED TO EXAMINER
Feb 16, 2010 DOCK
APPLICATION FILING RECEIPT MAILED
Nov 20, 2009 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 16, 2009 NWOS

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