KEEP IT ORIGINAL
LIVE

Serial Number

99175233

Owner

MARS, INCORPORATED

Attorney

Andrew Tsai

Filing Date

May 8, 2025

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KEEP IT ORIGINAL Trademark

Serial Number: 99175233

KEEP IT ORIGINAL is a trademark filed by MARS, INCORPORATED on May 8, 2025. The trademark is classified under Class 29 (Meats & Processed Foods), Class 30 (Staple Foods). The application is currently pending registration.

Owner Contact Info

MARS, INCORPORATED (3,817 trademarks)

6885 ELM STREET
MCLEAN, VA 22101

Entity Type: 03

Trademark Details

Filing Date

May 8, 2025

Registration Date

Not Registered

Published for Opposition

January 13, 2026

Goods & Services

Rice; pasta; noodles; dumplings, namely, Chinese stuffed dumplings, Chinese steamed dumplings, Korean-style dumplings, Japanese stuffed dumplings, flour-based dumplings, flour-based stuffed dumplings, flour-based steamed dumplings, flour-based dumplings stuffed with meat, flour-based dumplings stuffed with poultry, flour-based dumplings stuffed with seafood, and flour-based dumplings stuffed with vegetables; preparations made from cereals, namely, stuffing mixes containing bread, dumplings being bao buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; processed grains; processed cereals; processed grains, starches for cooking and food, and goods made thereof, namely, dumplings being bao buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; whole grain rice; long grain rice; wild rice; brown rice; basmati rice; parboiled rice; risotto; rice mixes; packaged meal mixes consisting primarily of rice; processed quinoa; pasta-based prepared meals; rice-based prepared meals; noodle-based prepared meals; instant noodles; instant rice; cereal-based snack food; rice-based snack food; snack foods consisting principally of pasta; snack foods consisting principally of rice; prepared, ready-to-eat or packaged meals consisting primarily of pasta; prepared, ready-to-eat or packaged meals consisting primarily of rice; prepared, ready-to-eat or packaged meals consisting primarily of processed grains; prepared, ready-to-eat or packaged meals consisting primarily of processed cereals; prepared, ready-to-eat or packaged meals consisting primarily of quinoa; prepared, ready-to-eat or packaged meals consisting primarily of noodles; processed grains combined in unitary packages with seasonings and flavorings; processed cereals combined in unitary packages with seasonings and flavorings; processed quinoa and cereals combined in unitary packages with seasonings and flavorings; processed quinoa and cereals combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; rice combined in unitary packages with seasonings and flavorings; processed grains combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; processed cereals combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; processed quinoa combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; rice combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; pasta combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; noodles combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; frozen meals consisting primarily of pasta; frozen meals consisting primarily of rice; frozen meals consisting primarily of processed grains; frozen meals consisting primarily of processed cereals; frozen meals consisting primarily of quinoa; frozen meals consisting primarily of noodles; frozen, prepared, ready-to-eat or packaged meals consisting primarily of processed grains and with one or more of meat, poultry, seafood, vegetables, or sauce; frozen, prepared, ready-to-eat or packaged meals consisting primarily of processed cereals and with one or more of meat, poultry, seafood, vegetables, or sauce; frozen, prepared, ready-to-eat or packaged meals consisting primarily of rice and with one or more of meat, poultry, seafood, vegetables, or sauce; frozen, prepared, ready-to-eat or packaged meals consisting primarily of noodles and with one or more of meat, poultry, seafood, vegetables, or sauce; Bibimbap-style meals consisting primarily of rice with one or more of meat, poultry, seafood, or vegetables

Meat; poultry; vegetables, cooked; processed fruits, edible fungi and vegetables, including shelled nuts and processed pulses; processed vegetables; processed legumes; processed lentils; processed chickpeas; processed beans; cooked beans in sauce; processed beans in sauce; snack foods based on vegetables, namely, vegetable-based snack foods; pre-cooked curry stew; vegetarian chili; chili con carne; prepared dishes consisting principally of meat; prepared dishes consisting primarily of vegetables; prepared meals consisting primarily of meat; prepared meals consisting primarily of meat substitutes; prepared meals consisting primarily of poultry; prepared meals consisting primarily of vegetables; frozen meals consisting primarily of vegetables; frozen meals consisting primarily of meat; frozen meals consisting primarily of meat substitutes; frozen meals consisting primarily of poultry; ready-to-eat cooked meals consisting primarily of meat; ready-to-eat cooked meals consisting primarily of meat substitutes; ready-to-eat cooked meals consisting primarily of poultry; ready-to-eat cooked meals consisting primarily of vegetables

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jan 13, 2026 NPUB
PUBLISHED FOR OPPOSITION
Jan 13, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jan 7, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 12, 2025 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 4, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 4, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 4, 2025 TROA
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Sep 3, 2025 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Sep 3, 2025 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 6, 2025 GNRN
NON-FINAL ACTION E-MAILED
Jun 6, 2025 GNRT
NON-FINAL ACTION WRITTEN
Jun 6, 2025 CNRT
ASSIGNED TO EXAMINER
May 29, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
May 8, 2025 NWOS
APPLICATION FILING RECEIPT MAILED
May 8, 2025 MAFR
NEW APPLICATION ENTERED
May 8, 2025 NWAP