KEEP IT NEW!

LIVE

Serial Number

75030318

Owner

ASURION, LLC

Attorney

Edward Playfair

First Use Date

Aug 1, 1986

Filing Date

Dec 4, 1995

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KEEP IT NEW! Trademark

Serial Number: 75030318 • Registration: 2006401

KEEP IT NEW! is a trademark filed by ASURION, LLC on December 4, 1995. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Trademark Classes

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Owner Contact Info

ASURION, LLC (171 trademarks)

648 GRASSMERE PARK
NASHVILLE, TN 37211

Entity Type: 16

NATIONAL ELECTRONICS WARRANTY CORPORATION (86 trademarks)

SUITE 302
WASHINGTON, DC 20007

Entity Type: 03

NATIONAL ELECTRONICS WARRANTY, LLC (34 trademarks)

22660 EXECUTIVE DRIVE, SUITE 122
STERLING, VA 20166

Entity Type: 16

Legal Representation

Attorney of Record

Edward Playfair

1,025 trademarks filed View all →

Correspondence Address

Edward Playfair Adams and Reese LLP

1600 West End Avenue

Suite 1400

Nashville, TN 37203

UNITED STATES

Trademark Details

Filing Date

December 4, 1995

Registration Date

October 8, 1996

First Use Anywhere

August 1, 1986

First Use in Commerce

August 1, 1986

Published for Opposition

July 16, 1996

Goods & Services

offering and administering extended service programs for a wide variety of products

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 8, 2025 REM2

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 26, 2022 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 26, 2022 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 26, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 26, 2022 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 26, 2022 COAR

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Nov 11, 2016 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Nov 11, 2016 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 11, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 11, 2016 APRE

TEAS SECTION 8 & 9 RECEIVED

Aug 30, 2016 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 8, 2015 REM2

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 11, 2015 ASGN

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 9, 2014 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 12, 2014 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 4, 2012 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 28, 2012 ASCK

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 11, 2012 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 11, 2012 REAP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 24, 2010 TCCA

REVIEW OF CORRESPONDENCE COMPLETE

Dec 7, 2009 CORV

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 29, 2009 TCCA

ASSIGNED TO PARALEGAL

Apr 23, 2009 PLGL

FAX RECEIVED

Apr 17, 2009 FAXX

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 28, 2009 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 22, 2007 ASCK

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 8, 2006 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 8, 2006 89AG

ASSIGNED TO PARALEGAL

Dec 8, 2006 PLGL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Oct 4, 2006 89AF

TEAS SECTION 8 & 9 RECEIVED

Oct 4, 2006 E89R

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 30, 2006 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 30, 2006 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 30, 2006 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 16, 2006 ASCK

CASE FILE IN TICRS

Jun 20, 2006 CFIT

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 12, 2006 ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 12, 2006 ASCK

PAPER RECEIVED

Sep 23, 2004 MAIL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 25, 2002 C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Oct 3, 2002 815F

PAPER RECEIVED

Oct 3, 2002 MAIL

REGISTERED-PRINCIPAL REGISTER

Oct 8, 1996 R.PR

PUBLISHED FOR OPPOSITION

Jul 16, 1996 PUBO

NOTICE OF PUBLICATION

Jun 14, 1996 NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

May 17, 1996 CNSA

ASSIGNED TO EXAMINER

May 15, 1996 DOCK

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