JAMES HARDIE ALLIANCE Trademark

Advertising, marketing and promotion services; business consultation; advertising and marketing consultation; conducting customer incentive award program to promote excellent service and performance in the fields of contracting, home and commercial construction, and installation of building materials by the distribution of rewards points; conducting customer incentive award programs to promote the sale of building and construction materials; incentive award programs to promote the sale of services of others; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; administration of a customer loyalty awards program for commercial, promotional, and/or advertising purposes which provides recognition of preferred customers and member businesses in the form of affiliation and membership to a preferred program; membership club services, namely, providing member businesses with information on marketing, business developments in the nature of business growth, and sales lead generation for home and commercial contracting and construction businesses, and providing advertising services for member businesses on distribution lists and websites; verifying the credentials of contractors, construction companies, and installers for business purposes; providing cooperative advertising and marketing services for suppliers and distributors of building products, for contractor services, and for home and commercial construction services; promoting the sale of building and construction products, contractor services, and home and commercial construction services through the distribution of online and printed promotional materials of others, by providing hypertext links to the websites of others, namely, of dealers, suppliers, distributors, and contractors, by preparation of custom advertisements and custom promotional products for others in the nature of branded apparel, and by providing sales promotion consultation to others; providing online trade directory services featuring advertisements and marketing information for use by dealers, suppliers, distributors and installers of building and construction products; providing an internet website portal for retail purposes featuring consumer information concerning materials for building and construction; providing a website for connecting sellers with buyers

Building construction, remodeling and repair; painting services; construction planning services; general building contractor services; installation services for wallboards, siding, roofing, walls, windows, and doors; construction project management services; consultation in the field of construction, maintenance and renovation of commercial and residential property; consultation in the field of installation, maintenance, and repair of wallboards, siding, roofing, walls, windows, and doors; construction planning; maintenance and renovation of commercial and residential property; website providing information on building construction, construction planning, and renovation