TrademarkDir
IT'S WHAT WE LIVE FOR
DEAD

Serial Number

88326216

Owner

Blue Cross & Blue Shield of Rhode Island

Attorney

Carol H. Peters

First Use Date

Mar 18, 2019

Filing Date

Mar 5, 2019

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IT'S WHAT WE LIVE FOR Trademark

Serial Number: 88326216 • Registration: 5934009

IT'S WHAT WE LIVE FOR is a trademark filed by Blue Cross & Blue Shield of Rhode Island on March 5, 2019. The trademark is classified under Class 36 (Insurance & Financial), Class 44 (Medical Services). The application is currently no longer active.

Owner Contact Info

Blue Cross & Blue Shield of Rhode Island

500 Exchange Street
Providence, RI 02903

Entity Type: 54

Trademark Details

Filing Date

March 5, 2019

Registration Date

December 10, 2019

First Use Anywhere

March 18, 2019

First Use in Commerce

March 18, 2019

Published for Opposition

July 16, 2019

Cancellation Date

June 26, 2026

Goods & Services

Providing health wellness programs for health insurance subscribers featuring capabilities for tracking nutrition, physical activities, and health vital signs of individuals, and administering incentive rewards to individuals who meet personal health goals

Insurance services, namely, underwriting, administration and issuance of health insurance; and Claims administration services in the field of health insurance

Filing History

CANCELLED SEC. 8 (6-YR)
Jun 26, 2026 C8..
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 10, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Dec 10, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Nov 8, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 7, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Nov 2, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Nov 2, 2019 AITU
USE AMENDMENT FILED
Oct 17, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 17, 2019 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 10, 2019 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 16, 2019 NPUB
PUBLISHED FOR OPPOSITION
Jul 16, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 26, 2019 NONP
ASSIGNED TO LIE
Jun 10, 2019 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
May 27, 2019 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
May 22, 2019 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 22, 2019 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
May 22, 2019 TROA
NOTIFICATION OF PRIORITY ACTION E-MAILED
May 20, 2019 GPRN
PRIORITY ACTION E-MAILED
May 20, 2019 GPRA
PRIORITY ACTION WRITTEN
May 20, 2019 CPRA
ASSIGNED TO EXAMINER
May 14, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 22, 2019 NWOS
NEW APPLICATION ENTERED
Mar 8, 2019 NWAP

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