TrademarkDir
IT'S SIMPLE. DONE BETTER.
LIVE

Serial Number

86597070

Owner

CHOICE HOTELS INTERNATIONAL, INC.

Attorney

N. Christopher Norton

First Use Date

Jul 31, 2015

Filing Date

Apr 14, 2015

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IT'S SIMPLE. DONE BETTER. Trademark

Serial Number: 86597070 • Registration: 4994424

IT'S SIMPLE. DONE BETTER. is a trademark filed by CHOICE HOTELS INTERNATIONAL, INC. on April 14, 2015. The trademark is classified under Class 43 (Hotels & Restaurants). The application is currently registered and active.

Owner Contact Info

CHOICE HOTELS INTERNATIONAL, INC. (469 trademarks)

915 Meeting Street, Suite 600
North Bethesda, MD 20852

Entity Type: 03

WOODSPRING SUITES FRANCHISE SERVICES LLC (14 trademarks)

8621 EAST 21ST STREET NORTH
WICHITA, KS 67206

Entity Type: 16

Value Place Franchise Services LLC (24 trademarks)

8621 East 21st Street
Wichita, KS 67206

Entity Type: 16

WOOD SPRING HOTELS FRANCHISE SERVICES LLC (5 trademarks)

8621 E. 21ST STREET NORTH
WITCHITA, KS 67206

Entity Type: 16

Trademark Details

Filing Date

April 14, 2015

Registration Date

July 5, 2016

First Use Anywhere

July 31, 2015

First Use in Commerce

July 31, 2015

Published for Opposition

September 1, 2015

Goods & Services

Hotel services; hotels; providing extended-stay hotels

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 5, 2026 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jan 5, 2026 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 5, 2026 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 30, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 22, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 5, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 20, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 20, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 20, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 20, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 20, 2023 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct 18, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 18, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 18, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Jul 8, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jul 5, 2021 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jul 18, 2018 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 9, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 9, 2018 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 1, 2017 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 10, 2016 ASGN
REGISTERED-PRINCIPAL REGISTER
Jul 5, 2016 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jun 1, 2016 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
May 31, 2016 CNPR
STATEMENT OF USE PROCESSING COMPLETE
May 31, 2016 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
May 22, 2016 AITU
USE AMENDMENT FILED
Apr 27, 2016 IUAF
TEAS STATEMENT OF USE RECEIVED
Apr 27, 2016 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct 27, 2015 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 1, 2015 NPUB
PUBLISHED FOR OPPOSITION
Sep 1, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 12, 2015 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 24, 2015 CNSA
ASSIGNED TO EXAMINER
Jul 22, 2015 DOCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 27, 2015 ASGN
NOTICE OF PSEUDO MARK E-MAILED
Apr 22, 2015 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 21, 2015 NWOS
NEW APPLICATION ENTERED
Apr 17, 2015 NWAP

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