IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK
LIVE

Serial Number

88593489

Owner

University of Southern California

Attorney

Michael A. Cohen

Filing Date

Aug 26, 2019

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IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK Trademark

Serial Number: 88593489 • Registration: 6191059

IT'S NOT WHAT YOU KNOW, IT'S HOW YOU THINK is a trademark filed by University of Southern California on August 26, 2019. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

University of Southern California (177 trademarks)

University Park, ADM 352
Los Angeles, CA 90089-501

Entity Type: 54

Trademark Details

Filing Date

August 26, 2019

Registration Date

November 3, 2020

Published for Opposition

December 31, 2019

Goods & Services

Education services in the nature of courses at the university level; Educational services, namely, conducting classes, seminars, conferences, workshops, and field trips in the field of arts, design, technology, business, and innovation and distribution of training material in connection therewith

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Nov 3, 2025 REM1
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 16, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 16, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 16, 2025 REAP
REGISTERED-PRINCIPAL REGISTER
Nov 3, 2020 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sep 30, 2020 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 29, 2020 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Sep 9, 2020 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sep 9, 2020 AITU
USE AMENDMENT FILED
Aug 24, 2020 IUAF
TEAS STATEMENT OF USE RECEIVED
Aug 24, 2020 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Feb 25, 2020 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 31, 2019 NPUB
PUBLISHED FOR OPPOSITION
Dec 31, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 11, 2019 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 25, 2019 CNSA
ASSIGNED TO EXAMINER
Nov 25, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 9, 2019 NWOS
NEW APPLICATION ENTERED
Aug 29, 2019 NWAP