IT'S NOT MAGIC. IT'S MUSHROOMS.
LIVE

Serial Number

99402490

Owner

The Mushroom Council

Attorney

David P. Fitzgibbon

Filing Date

Sep 19, 2025

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IT'S NOT MAGIC. IT'S MUSHROOMS. Trademark

Serial Number: 99402490

IT'S NOT MAGIC. IT'S MUSHROOMS. is a trademark filed by The Mushroom Council on September 19, 2025. The trademark is classified under Class 41 (Education & Entertainment), Class 43 (Hotels & Restaurants), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

The Mushroom Council (12 trademarks)

Suite 200
Lee's Summit, MO 64086

Entity Type: 03

Trademark Details

Filing Date

September 19, 2025

Registration Date

Not Registered

Published for Opposition

March 17, 2026

Goods & Services

Providing recipes and cooking information in the field of use of mushroom-meat blends via the internet

Planning, arranging and conducting of trade fairs, special events and exhibitions for business and advertising purposes in the field of mushrooms; Advertising, promotion, and marketing services in the nature of a viral marketing program in the field of mushrooms for mushroom growers, mushroom packagers and meat packagers; Marketing services in the field of mushrooms; Marketing advisory services in the field of mushrooms; Development of advertising concepts in the field of mushrooms; Online advertising and marketing services in the field of mushrooms; Mobile advertising services for others in the field of mushrooms; Online advertising and marketing services in the field of mushrooms via wireless networks for display on mobile devices

Arranging and conducting educational congresses in the field of healthy living, the cultivation of mushrooms and uses of mushrooms; Educational services, namely, conducting classes, seminars, conferences, workshops, and farm visits for consumers in the field of the cultivation of mushrooms and uses of mushrooms; Organizing exhibitions and festivals in the field of the uses of mushrooms for cultural or entertainment purposes; Educational services, namely, providing cooking instruction information in the field of uses of mushrooms via the internet

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 12, 2026 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 17, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 17, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 11, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 19, 2026 CNSA
EXAMINER'S AMENDMENT ENTERED
Feb 12, 2026 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Feb 12, 2026 GNEN
EXAMINERS AMENDMENT E-MAILED
Feb 12, 2026 GNEA
EXAMINERS AMENDMENT -WRITTEN
Feb 12, 2026 CNEA
ASSIGNED TO EXAMINER
Feb 11, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 10, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Sep 19, 2025 MAFR
NEW APPLICATION ENTERED
Sep 19, 2025 NWAP