IT'S NOT HOW, IT'S WHY Trademark

Serial Number: 99445113

IT'S NOT HOW, IT'S WHY is a trademark filed by Lucas Museum of Narrative Art on October 15, 2025. The trademark is classified under Class 16 (Paper Goods), Class 18 (Leather Goods), Class 25 (Clothing), Class 26 (Fancy Goods). The application is currently pending registration.

Trademark Classes

Class 16 - Paper Goods

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

Class 18 - Leather Goods

Leather and imitations of leather; animal skins, hides; trunks and travelling bags

Class 25 - Clothing

Clothing, footwear, headgear

Class 26 - Fancy Goods

Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles

Owner Contact Info

Lucas Museum of Narrative Art (2 trademarks)

700 S. Flower Street, 24th Floor
Los Angeles, CA 90017

Entity Type: 54

Legal Representation

Attorney of Record

Robert N. Phillips

101 trademarks filed View all →

Correspondence Address

Robert N. Phillips Reed Smith LLP

101 2nd St

#1800

San Francisco, CA 94105

United States

Trademark Details

Filing Date

October 15, 2025

Registration Date

Not Registered

Published for Opposition

June 23, 2026

Goods & Services

Clothing, namely, t-shirts, hats, beanies, tank tops, hooded sweatshirts, sweatshirts, short sleeve t-shirts, long sleeve t-shirts, graphic t-shirts, shorts, pants, sweatpants, pajamas, and shirts for infants, babies, toddlers, and children

Buttons; ornamental novelty pins

tote bags

Printed matter, namely, printed art reproductions, calendars, posters, post cards, picture books in the fields of art, illustrative art, digital art, cinematic art, animation and visual effects; pens; pencils