TrademarkDir
IT'S NOT A PRODUCT. IT'S A CULTURE.
LIVE

Serial Number

87191361

Owner

DBRAND INC.

Attorney

Timothy Dell Nichols

First Use Date

Sep 30, 2016

Filing Date

Oct 3, 2016

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IT'S NOT A PRODUCT. IT'S A CULTURE. Trademark

Serial Number: 87191361 • Registration: 5294337

IT'S NOT A PRODUCT. IT'S A CULTURE. is a trademark filed by DBRAND INC. on October 3, 2016. The trademark is classified under Class 9 (Computers & Electronics), Class 40 (Treatment & Processing). The application is currently registered and active.

Owner Contact Info

DBRAND INC.

Suite 100
Toronto, Ontario M5T1X5 , CA

Entity Type: 03

Trademark Details

Filing Date

October 3, 2016

Registration Date

September 26, 2017

First Use Anywhere

September 30, 2016

First Use in Commerce

September 30, 2016

Published for Opposition

July 11, 2017

Goods & Services

Protective covers in the nature of vinyl wraps specially adapted and shaped to fit on smartphones, laptops, portable computers, [ smartwatches, ] tablet computers, headphones, gaming consoles, gaming controllers, virtual reality headsets, and virtual reality controllers; Electronic device protection in the form of cases [ and perimeter-only style bumpers ] being protective covers adapted and shaped to contain smartphones, laptops, portable computers, [ smartwatches, ] and tablet computers

Custom manufacturing and imprinting of protective covers in the nature of vinyl wraps specially adapted and shaped to fit on smartphones, laptops, portable computers, wearable electronics, tablet computers, headphones, gaming consoles, gaming controllers, virtual reality headsets, and virtual reality controllers; custom manufacturing and imprinting of cases and perimeter-only style bumpers being protective covers adapted and shaped to contain smartphones, laptops, portable computers, wearable electronics, and tablet computers

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 26, 2026 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 18, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 18, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 18, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 18, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 18, 2025 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct 8, 2024 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 8, 2024 C15A
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Aug 19, 2024 EROP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 8, 2024 TCCA
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Jul 8, 2024 EWOR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 8, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 8, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 8, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 8, 2024 COAR
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Jun 25, 2024 PR23
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Jun 4, 2024 PR23
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 21, 2024 APRE
TEAS VOLUNTARY AMENDMENT RECEIVED
Sep 28, 2023 PARI
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 28, 2023 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Sep 28, 2023 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 28, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 28, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 28, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 28, 2023 COAR
TEAS SECTION 8 & 15 RECEIVED
Sep 26, 2023 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sep 26, 2022 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 22, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 22, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 22, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 22, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 22, 2020 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 4, 2019 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 4, 2019 TCCA
REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED
May 23, 2019 CORV
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 22, 2019 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 22, 2019 EWAF
REGISTERED-PRINCIPAL REGISTER
Sep 26, 2017 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 11, 2017 NPUB
PUBLISHED FOR OPPOSITION
Jul 11, 2017 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 21, 2017 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jun 5, 2017 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
May 26, 2017 CNSA
NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
May 4, 2017 AAUA
USE AMENDMENT ACCEPTED
May 3, 2017 IUAA
TEAS/EMAIL CORRESPONDENCE ENTERED
May 2, 2017 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 2, 2017 CRFA
ASSIGNED TO LIE
May 1, 2017 ALIE
AMENDMENT TO USE PROCESSING COMPLETE
Apr 12, 2017 AUPC
USE AMENDMENT FILED
Apr 12, 2017 IUAF
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 11, 2017 TROA
TEAS AMENDMENT OF USE RECEIVED
Apr 11, 2017 EAAU
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 10, 2017 GNRN
NON-FINAL ACTION E-MAILED
Jan 10, 2017 GNRT
NON-FINAL ACTION WRITTEN
Jan 10, 2017 CNRT
ASSIGNED TO EXAMINER
Jan 10, 2017 DOCK
NOTICE OF PSEUDO MARK E-MAILED
Oct 8, 2016 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 7, 2016 NWOS
NEW APPLICATION ENTERED
Oct 6, 2016 NWAP

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