TrademarkDir
IT'S ALL ABOUT THE O.
LIVE

Serial Number

78389328

Owner

BEYOND, INC.

Attorney

Jacob E. Hernandez

First Use Date

Aug 17, 2004

Filing Date

Mar 23, 2004

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IT'S ALL ABOUT THE O. Trademark

Serial Number: 78389328 • Registration: 2968790

IT'S ALL ABOUT THE O. is a trademark filed by BEYOND, INC. on March 23, 2004. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

BEYOND, INC. (341 trademarks)

799 COLISEUM WAY
MIDVALE, UT 84047

Entity Type: 03

OVERSTOCK.COM, INC. (478 trademarks)

799 COLISEUM WAY
MIDVALE, UT 84047

Entity Type: 03

Trademark Details

Filing Date

March 23, 2004

Registration Date

July 12, 2005

First Use Anywhere

August 17, 2004

First Use in Commerce

August 17, 2004

Published for Opposition

November 16, 2004

Goods & Services

online wholesale and online retail store services featuring clothing, shoes, bath and body products, jewelry, electronics, cookware, housewares, appliances, furniture, linens, pillows, decorative accessories, office furniture and accessories, toys, games, sporting goods, tools, outdoor lawn and garden equipment, pet supplies and paper products

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 7, 2025 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 7, 2025 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 7, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 6, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 13, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 12, 2024 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 6, 2023 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 4, 2015 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 4, 2015 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 4, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 4, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 10, 2015 E89R
TTAB RELEASE CASE TO TRADEMARKS
Aug 16, 2011 TMBN
CANCELLATION TERMINATED NO. 999999
Aug 16, 2011 CANT
CANCELLATION DENIED NO. 999999
Aug 16, 2011 CAND
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Aug 15, 2011 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Aug 14, 2011 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 10, 2011 APRE
TEAS SECTION 8 & 15 RECEIVED
Jun 30, 2011 E815
WITHDRAWAL OF ATTORNEY GRANTED
Apr 20, 2010 WOAG
TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Apr 20, 2010 WOAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 26, 2008 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 26, 2008 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 21, 2005 COAR
CANCELLATION INSTITUTED NO. 999999
Sep 8, 2005 PETC
REGISTERED-PRINCIPAL REGISTER
Jul 12, 2005 R.PR
LAW OFFICE REGISTRATION REVIEW COMPLETED
Apr 13, 2005 REGV
ASSIGNED TO LIE
Apr 1, 2005 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 29, 2005 CNPR
EXAMINERS AMENDMENT E-MAILED
Mar 29, 2005 GNEA
SU-EXAMINER'S AMENDMENT WRITTEN
Mar 29, 2005 SNEA
STATEMENT OF USE PROCESSING COMPLETE
Mar 24, 2005 SUPC
USE AMENDMENT FILED
Feb 24, 2005 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 24, 2005 EISU
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 11, 2005 TCCA
NOA MAILED - SOU REQUIRED FROM APPLICANT
Feb 8, 2005 NOAM
PUBLISHED FOR OPPOSITION
Nov 16, 2004 PUBO
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 12, 2004 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 12, 2004 REAP
NOTICE OF PUBLICATION
Oct 27, 2004 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Sep 17, 2004 PREV
ASSIGNED TO LIE
Sep 10, 2004 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 30, 2004 CNSA
ASSIGNED TO EXAMINER
Aug 2, 2004 DOCK
NEW APPLICATION ENTERED
Apr 1, 2004 NWAP

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