TrademarkDir
IT PAYS TO KEEP THINGS SIMPLE
LIVE

Serial Number

86705825

Owner

GREAT AMERICAN LIFE INSURANCE COMPANY

Attorney

Kristen McCallion

First Use Date

Jan 4, 2016

Filing Date

Jul 27, 2015

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IT PAYS TO KEEP THINGS SIMPLE Trademark

Serial Number: 86705825 • Registration: 4957460

IT PAYS TO KEEP THINGS SIMPLE is a trademark filed by GREAT AMERICAN LIFE INSURANCE COMPANY on July 27, 2015. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

GREAT AMERICAN LIFE INSURANCE COMPANY (131 trademarks)

LOS ANGELES, CA 90048

Entity Type: 03

MASSMUTUAL ASCEND LIFE INSURANCE COMPANY (55 trademarks)

191 ROSA PARKS STREET
CINCINNATI, OH 45202

Entity Type: 03

Trademark Details

Filing Date

July 27, 2015

Registration Date

May 10, 2016

First Use Anywhere

January 4, 2016

First Use in Commerce

January 4, 2016

Published for Opposition

December 15, 2015

Goods & Services

Annuity underwriting

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
May 11, 2025 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Feb 22, 2023 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 22, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 22, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 22, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 22, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 22, 2022 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Aug 12, 2022 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Aug 12, 2022 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 12, 2022 APRE
TEAS SECTION 8 & 15 RECEIVED
Feb 24, 2022 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
May 10, 2021 REM1
REGISTERED-PRINCIPAL REGISTER
May 10, 2016 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Apr 2, 2016 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Apr 1, 2016 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 31, 2016 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Mar 28, 2016 AITU
USE AMENDMENT FILED
Feb 22, 2016 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 22, 2016 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Feb 9, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 15, 2015 NPUB
PUBLISHED FOR OPPOSITION
Dec 15, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 25, 2015 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 5, 2015 CNSA
ASSIGNED TO EXAMINER
Nov 5, 2015 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 1, 2015 NWOS
NEW APPLICATION ENTERED
Jul 31, 2015 NWAP

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