INVESTING MADE BETTER
LIVE

Serial Number

86384372

Owner

Betterment Holdings, Inc.

Attorney

Allison Strickland Ricketts, Esq.

First Use Date

Sep 1, 2014

Filing Date

Sep 3, 2014

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INVESTING MADE BETTER Trademark

Serial Number: 86384372 • Registration: 4767536

INVESTING MADE BETTER is a trademark filed by Betterment Holdings, Inc. on September 3, 2014. The trademark is classified under Class 36 (Insurance & Financial), Class 42 (Computer & Scientific). The application is currently registered and active.

Owner Contact Info

Betterment Holdings, Inc.

450 West 33rd Street, Floor 11
New York, NY 10001

Entity Type: 03

Trademark Details

Filing Date

September 3, 2014

Registration Date

July 7, 2015

First Use Anywhere

September 1, 2014

First Use in Commerce

September 1, 2014

Published for Opposition

April 21, 2015

Goods & Services

Providing on-line, non-downloadable, interactive software for managing investments; Providing on-line, non-downloadable, interactive software and applications for use in financial planning and management of investments and retirement savings

Providing automated and customized personal financial management services, namely, user-directed management of personal financial accounts, daily monitoring of financial transactions and account balances, and budget and spending reporting; Financial services, namely, investment advisory services; securities brokerage services; online financial planning services; online financial valuations, information, research and investment recommendations

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 2, 2026 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 23, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Oct 23, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 23, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 20, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 1, 2025 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 28, 2025 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 28, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 28, 2025 COAR
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 7, 2024 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sep 27, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sep 27, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 27, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Jun 14, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jul 7, 2020 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 11, 2019 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 11, 2019 COAR
REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Apr 5, 2017 CORV
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 31, 2017 CRFA
REGISTERED-PRINCIPAL REGISTER
Jul 7, 2015 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 21, 2015 NPUB
PUBLISHED FOR OPPOSITION
Apr 21, 2015 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 1, 2015 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Mar 17, 2015 PREV
ASSIGNED TO LIE
Mar 16, 2015 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 23, 2015 CNSA
EXAMINER'S AMENDMENT ENTERED
Feb 23, 2015 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Feb 23, 2015 GNEN
EXAMINERS AMENDMENT E-MAILED
Feb 23, 2015 GNEA
EXAMINERS AMENDMENT -WRITTEN
Feb 23, 2015 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 7, 2015 GNRN
NON-FINAL ACTION E-MAILED
Jan 7, 2015 GNRT
NON-FINAL ACTION WRITTEN
Jan 7, 2015 CNRT
ASSIGNED TO EXAMINER
Dec 15, 2014 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 13, 2014 NWOS
NEW APPLICATION ENTERED
Sep 6, 2014 NWAP