INNOVATION EQUATION Trademark

The Innovation Equation is a process of creating new ideas and unexpected solutions to develop products, services, experiences, and business strategies based on human emotions, behaviors, and familiarities. The output is a market prediction based on user-defined desirability balanced across divergent viewpoints. This is used to drive innovation and untraditional thinking in product/service visions and business strategy. Products, services, and experiences can be scored against the desirability factors and user performance to ensure decisions and execution maintain alignment to the innovation equation defined vision. It is used in the RandD process for in-house teams and consulting services as well as educational programs in colleges, workshops, and continued professional development.