TrademarkDir
INNOVATE OR DIE
LIVE

Serial Number

76013623

Owner

EIC SPECIAL HOLDING CO.

Attorney

Lori A. Ruhly

First Use Date

Dec 31, 2001

Filing Date

Mar 29, 2000

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INNOVATE OR DIE Trademark

Serial Number: 76013623 • Registration: 2579798

INNOVATE OR DIE is a trademark filed by EIC SPECIAL HOLDING CO. on March 29, 2000. The trademark is classified under Class 12 (Vehicles). The application is currently registered and active.

Owner Contact Info

EIC SPECIAL HOLDING CO. (147 trademarks)

15130 CONCORD CIRCLE
MORGAN HILL, CA 95037

Entity Type: 03

SPECIALIZED BICYCLE COMPONENTS, INC. (302 trademarks)

CAMPBELL, CA 95008

Entity Type: 03

Trademark Details

Filing Date

March 29, 2000

Registration Date

June 11, 2002

First Use Anywhere

December 31, 2001

First Use in Commerce

December 31, 2001

Published for Opposition

April 24, 2001

Goods & Services

Bicycles, bicycle frames [ , bicycle tubes ]

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 5, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 5, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 5, 2025 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 31, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 31, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 31, 2025 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 23, 2023 NA89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 23, 2023 APRE
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 23, 2023 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 23, 2023 89AG
POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
May 23, 2023 PRAN
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Feb 14, 2023 PR89
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 14, 2023 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 28, 2022 E89R
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 22, 2022 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 1, 2022 ASGN
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 11, 2021 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 13, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 13, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 13, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 13, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 13, 2021 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 29, 2012 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 29, 2012 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 29, 2012 89AG
TEAS SECTION 8 & 9 RECEIVED
May 14, 2012 E89R
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 25, 2009 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 25, 2009 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 10, 2009 TCCA
POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Sep 29, 2008 PRAN
ASSIGNED TO PARALEGAL
Sep 29, 2008 PLGL
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 17, 2008 C15A
ASSIGNED TO PARALEGAL
Jun 12, 2008 PLGL
ASSIGNED TO PARALEGAL
Jun 11, 2008 PLGL
TEAS SECTION 8 & 15 RECEIVED
Jun 2, 2008 E815
CASE FILE IN TICRS
Sep 12, 2007 CFIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 21, 2003 TCCA
REGISTERED-PRINCIPAL REGISTER
Jun 11, 2002 R.PR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 26, 2002 CNPR
ASSIGNED TO EXAMINER
Feb 21, 2002 DOCK
STATEMENT OF USE PROCESSING COMPLETE
Feb 14, 2002 SUPC
SOU EXTENSION 1 GRANTED
Feb 14, 2002 EX1G
USE AMENDMENT FILED
Jan 17, 2002 IUAF
SOU EXTENSION 1 FILED
Jan 17, 2002 EXT1
NOA MAILED - SOU REQUIRED FROM APPLICANT
Jul 17, 2001 NOAM
PUBLISHED FOR OPPOSITION
Apr 24, 2001 PUBO
NOTICE OF PUBLICATION
Apr 11, 2001 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 29, 2001 CNSA
EXAMINER'S AMENDMENT MAILED
Jan 17, 2001 CNEA
ASSIGNED TO EXAMINER
Jan 16, 2001 DOCK
NON-FINAL ACTION MAILED
Sep 26, 2000 CNRT
ASSIGNED TO EXAMINER
Sep 21, 2000 DOCK

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