TrademarkDir
I CAN'T BELIEVE IT'S NOT BUTTER!
LIVE

Serial Number

73340075

Owner

LEVER BROTHERS COMPANY

Attorney

William C. Wright

First Use Date

Jul 9, 1980

Filing Date

Dec 4, 1981

Add to watchlist:

No watchlists yet
+ Create New Watchlist
View on USPTO

I CAN'T BELIEVE IT'S NOT BUTTER! Trademark

Serial Number: 73340075 • Registration: 1257722

I CAN'T BELIEVE IT'S NOT BUTTER! is a trademark filed by LEVER BROTHERS COMPANY on December 4, 1981. The trademark is classified under Class 29 (Meats & Processed Foods). The application is currently registered and active.

Owner Contact Info

LEVER BROTHERS COMPANY (462 trademarks)

Entity Type: 03

FLORA FOOD GLOBAL PRINCIPAL B.V. (43 trademarks)

BEETHOVENSTRAAT 551-7TH FLOOR
AMSTERDAM 1083 HK , NL

Entity Type: 26

J. H. FILBERT, INC. (48 trademarks)

BALTIMORE, MD 16

Entity Type: 03

CONOPCO, INC. (2,724 trademarks)

700 Sylvan Avenue
Englewood Cliffs, NJ 07632

Entity Type: 03

LIPTON INVESTMENTS (3 trademarks)

501 SILVERSIDE ROAD
WILMINGTON, DE 19809

Entity Type: 03

UPFIELD US INC. (17 trademarks)

800 SYLVAN AVENUE
ENGLEWOOD CLIFFS, NJ 07632

Entity Type: 03

UNILEVER SUPPLY CHAIN, INC. (1,660 trademarks)

1 JOHN STREET
CLINTON, CT 06413

Entity Type: 99

Trademark Details

Filing Date

December 4, 1981

Registration Date

November 15, 1983

First Use Anywhere

July 9, 1980

First Use in Commerce

July 9, 1980

Published for Opposition

August 23, 1983

Goods & Services

Vegetable Oil Spread

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Feb 5, 2025 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 30, 2023 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Dec 30, 2023 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 30, 2023 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 30, 2023 APRE
TEAS SECTION 8 & 9 RECEIVED
Jul 1, 2023 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Nov 15, 2022 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 7, 2019 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 11, 2018 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 11, 2018 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Oct 9, 2013 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 9, 2013 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 9, 2013 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Oct 8, 2013 89AF
TEAS SECTION 8 & 9 RECEIVED
Oct 8, 2013 E89R
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 11, 2013 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 11, 2013 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 19, 2012 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 23, 2011 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 23, 2011 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 2, 2011 ASGN
CASE FILE IN TICRS
Apr 29, 2008 CFIT
REVIEW OF CORRESPONDENCE COMPLETE
Sep 29, 2006 CORV
PAPER RECEIVED
May 27, 2005 MAIL
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 1, 2004 TCCA
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Feb 24, 2004 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 24, 2004 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Jan 14, 2004 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Nov 14, 2003 89AF
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 19, 1990 C15A
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Mar 9, 1990 PR23
RESPONSE RECEIVED TO POST REG. ACTION
Feb 16, 1990 RRPR
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Dec 28, 1989 PR23
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Jul 27, 1989 815F
REGISTERED-PRINCIPAL REGISTER
Nov 15, 1983 R.PR
REGISTERED-PRINCIPAL REGISTER
Nov 15, 1983 R.PR
PUBLISHED FOR OPPOSITION
Aug 23, 1983 PUBO
PUBLISHED FOR OPPOSITION
Aug 23, 1983 PUBO
NOTICE OF PUBLICATION
Aug 4, 1983 NPUB
NOTICE OF PUBLICATION
Aug 3, 1983 NPUB
NOTICE OF PUBLICATION
Aug 2, 1983 NPUB
NOTICE OF PUBLICATION
Aug 1, 1983 NPUB
NOTICE OF PUBLICATION
Aug 1, 1983 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
May 18, 1983 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 5, 1983 CRFA
NON-FINAL ACTION MAILED
Apr 27, 1983 CNRT
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 18, 1983 CRFA
ASSIGNED TO EXAMINER
Dec 6, 1982 DOCK
NON-FINAL ACTION MAILED
Nov 29, 1982 CNRT

Related Trademarks

More from this Owner

THE LAUNDRESS SOFT FOCUS

THE LAUNDRESS SOFT FOCUS

THE LAUNDRESS QUIET HOURS

THE LAUNDRESS QUIET HOURS

THE LAUNDRESS FLORA LUNA

THE LAUNDRESS FLORA LUNA

MIDNIGHT AMBER

MIDNIGHT AMBER

Trademark logo

Serial #98783533

Trademark logo

Serial #98783533