HYDRATION THAT WORKS
LIVE

Serial Number

97310636

Owner

Kent Consumer Brands Americas, LLC

Attorney

Glenn S. Bacal

First Use Date

Sep 4, 2013

Filing Date

Mar 14, 2022

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HYDRATION THAT WORKS Trademark

Serial Number: 97310636 • Registration: 6936712

HYDRATION THAT WORKS is a trademark filed by Kent Consumer Brands Americas, LLC on March 14, 2022. The trademark is classified under Class 5 (Pharmaceuticals), Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

Kent Consumer Brands Americas, LLC (118 trademarks)

2905 Highway 61 N
Muscatine, IA 52761

Entity Type: 03

KENT PRECISION FOODS GROUP, INC. (108 trademarks)

Muscatine, IA 52761

Entity Type: 03

Trademark Details

Filing Date

March 14, 2022

Registration Date

December 27, 2022

First Use Anywhere

September 4, 2013

First Use in Commerce

September 4, 2013

Published for Opposition

October 11, 2022

Goods & Services

Electrolyte drinks for medical purposes; Electrolytes for medical use; Powder used in the preparation of electrolyte drinks for medical purposes to treat dehydration and replenish electrolytes and to monitor consumption of calories and carbohydrates; Electrolyte replacement solutions; Nutritional and dietary supplements in liquid form; Dietary supplement drinks

Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, energy drinks; Nonalcoholic beverages, namely, fruit flavored drinks; Energy drinks, namely, energy shots containing vitamins; Non-carbonated isotonic electrolytic beverages for nonmedical use; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; Thirst quenching non-carbonated isotonic electrolytic beverages; Sports and energy drinks; Sports drinks containing electrolytes for nonmedical use; Hydration beverages, namely, performance, recovery and energy drinks; Concentrates used in the preparation of sports hydration drinks, performance, recovery and energy drinks; Powders used in the preparation of sports hydration drinks, performance, recovery and energy drinks; Powder for use in the preparation of electrolyte beverages for nonmedical use, namely, sports drinks containing electrolytes; Powder concentrate for use in preparation of sports drinks; Powders for use in preparation of electrolyte replacement drinks for nonmedical use, namely, energy drinks containing electrolytes; Powders for use in preparation of drinks for avoiding dehydration and heat stress in an industrial environment for nonmedical use, namely, fruit flavored drinks containing electrolytes

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 14, 2025 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 6, 2025 ASGN
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Dec 27, 2022 NRCC
REGISTERED-PRINCIPAL REGISTER
Dec 27, 2022 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 11, 2022 NPUB
PUBLISHED FOR OPPOSITION
Oct 11, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 21, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 4, 2022 CNSA
ASSIGNED TO EXAMINER
Sep 1, 2022 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 18, 2022 NWOS
NEW APPLICATION ENTERED
Mar 17, 2022 NWAP