HYDRATION THAT WORKS
LIVE

Serial Number

88493673

Owner

Kent Consumer Brands Americas, LLC

Attorney

Glenn S. Bacal

First Use Date

Jan 13, 2014

Filing Date

Jun 28, 2019

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HYDRATION THAT WORKS Trademark

Serial Number: 88493673 • Registration: 5994775

HYDRATION THAT WORKS is a trademark filed by Kent Consumer Brands Americas, LLC on June 28, 2019. The trademark is classified under Class 16 (Paper Goods), Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

Kent Consumer Brands Americas, LLC (118 trademarks)

2905 Highway 61 N
Muscatine, IA 52761

Entity Type: 03

SQWINCHER HOLDINGS, LLC (38 trademarks)

2905 U.S. HIGHWAY 61 N.
MUSCATINE, IA 52761

Entity Type: 16

KENT PRECISION FOODS GROUP, INC. (108 trademarks)

Muscatine, IA 52761

Entity Type: 03

The Sqwincher Corporation (54 trademarks)

1409 Hwy 45 South
Columbus, MS 39701

Entity Type: 03

Trademark Details

Filing Date

June 28, 2019

Registration Date

February 25, 2020

First Use Anywhere

January 13, 2014

First Use in Commerce

January 13, 2014

Published for Opposition

December 10, 2019

Goods & Services

Brochures about hydration and electrolyte beverages; Catalogs featuring bottled drinking water with electrolytes, drinking water fortified with electrolytes, electrolyte drinks in the nature of isotonic beverages, concentrates in powdered form for making energy drinks by adding water, nonalcoholic beverages, namely, energy drinks, nonalcoholic beverages, namely, fruit flavored drinks, energy drinks, namely, energy shots containing vitamins, non-carbonated isotonic electrolytic beverages, fruit flavored drinks containing water, concentrates for making fruit flavored drinks with water, concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water, and thirst quenching non-carbonated isotonic electrolytic beverages

Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 14, 2025 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 6, 2025 ASGN
SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Jul 31, 2025 NA15
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Jul 30, 2025 NAS8
REGISTERED - SEC. 15 ACKNOWLEDGED
Jul 30, 2025 15AK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Jul 30, 2025 8.OK
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Jul 22, 2025 EROP
POST REGISTRATION ACTION MAILED - SEC. 8
Jun 21, 2025 PRA8
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 18, 2025 APRE
TEAS SECTION 15 RECEIVED
Mar 12, 2025 E15R
TEAS SECTION 8 RECEIVED
Mar 12, 2025 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Feb 25, 2025 REM1
REGISTERED-PRINCIPAL REGISTER
Feb 25, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 10, 2019 NPUB
PUBLISHED FOR OPPOSITION
Dec 10, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 20, 2019 NONP
ASSIGNED TO LIE
Nov 7, 2019 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 4, 2019 CNSA
EXAMINER'S AMENDMENT ENTERED
Nov 4, 2019 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Nov 4, 2019 GNEN
EXAMINERS AMENDMENT E-MAILED
Nov 4, 2019 GNEA
EXAMINERS AMENDMENT -WRITTEN
Nov 4, 2019 CNEA
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 23, 2019 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 16, 2019 ASGN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 18, 2019 GNRN
NON-FINAL ACTION E-MAILED
Sep 18, 2019 GNRT
NON-FINAL ACTION WRITTEN
Sep 18, 2019 CNRT
ASSIGNED TO EXAMINER
Sep 18, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 9, 2019 NWOS
NEW APPLICATION ENTERED
Jul 2, 2019 NWAP