TrademarkDir
HYDRATION THAT WORKS
LIVE

Serial Number

85953894

Owner

KENT CONSUMER BRANDS AMERICAS, LLC

Attorney

Glenn S. Bacal

First Use Date

Sep 4, 2013

Filing Date

Jun 7, 2013

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HYDRATION THAT WORKS Trademark

Serial Number: 85953894 • Registration: 4569643

HYDRATION THAT WORKS is a trademark filed by KENT CONSUMER BRANDS AMERICAS, LLC on June 7, 2013. The trademark is classified under Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

KENT CONSUMER BRANDS AMERICAS, LLC

2905 US HIGHWAY 61 N
MUSCATINE, IA 52761

Entity Type: 16

SQWINCHER HOLDINGS, LLC (38 trademarks)

2905 U.S. HIGHWAY 61 N.
MUSCATINE, IA 52761

Entity Type: 16

KENT PRECISION FOODS GROUP, INC. (108 trademarks)

Muscatine, IA 52761

Entity Type: 03

The Sqwincher Corporation (54 trademarks)

1409 Hwy 45 South
Columbus, MS 39701

Entity Type: 03

Trademark Details

Filing Date

June 7, 2013

Registration Date

July 15, 2014

First Use Anywhere

September 4, 2013

First Use in Commerce

September 4, 2013

Published for Opposition

August 27, 2013

Goods & Services

Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beverages, namely, fruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 14, 2025 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 6, 2025 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 7, 2024 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Mar 7, 2024 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 7, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 7, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Sep 22, 2023 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 15, 2023 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 23, 2019 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 16, 2019 ASGN
SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Aug 27, 2019 NA15
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Aug 27, 2019 NAS8
REGISTERED - SEC. 15 ACKNOWLEDGED
Aug 27, 2019 15AK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Aug 27, 2019 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 5, 2019 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 26, 2019 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 26, 2019 TCCA
TEAS SECTION 15 RECEIVED
Jul 26, 2019 E15R
TEAS SECTION 8 RECEIVED
Jul 26, 2019 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jul 15, 2019 REM1
REGISTERED-PRINCIPAL REGISTER
Jul 15, 2014 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jun 10, 2014 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jun 6, 2014 CNPR
STATEMENT OF USE PROCESSING COMPLETE
May 15, 2014 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
May 13, 2014 AITU
USE AMENDMENT FILED
Apr 22, 2014 IUAF
TEAS STATEMENT OF USE RECEIVED
Apr 22, 2014 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct 22, 2013 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Aug 27, 2013 NPUB
PUBLISHED FOR OPPOSITION
Aug 27, 2013 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 7, 2013 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 15, 2013 CNSA
ASSIGNED TO EXAMINER
Jul 14, 2013 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 18, 2013 NWOS
NEW APPLICATION ENTERED
Jun 11, 2013 NWAP

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