HYDRATION THAT WORKS
LIVE

Serial Number

85953871

Owner

KENT CONSUMER BRANDS AMERICAS, LLC

Attorney

Glenn S. Bacal

First Use Date

Jan 13, 2014

Filing Date

Jun 7, 2013

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HYDRATION THAT WORKS Trademark

Serial Number: 85953871 • Registration: 4569642

HYDRATION THAT WORKS is a trademark filed by KENT CONSUMER BRANDS AMERICAS, LLC on June 7, 2013. The trademark is classified under Class 16 (Paper Goods). The application is currently registered and active.

Owner Contact Info

KENT CONSUMER BRANDS AMERICAS, LLC

2905 US HIGHWAY 61 N
MUSCATINE, IA 52761

Entity Type: 16

SQWINCHER HOLDINGS, LLC (38 trademarks)

2905 U.S. HIGHWAY 61 N.
MUSCATINE, IA 52761

Entity Type: 16

KENT PRECISION FOODS GROUP, INC. (108 trademarks)

Muscatine, IA 52761

Entity Type: 03

The Sqwincher Corporation (54 trademarks)

1409 Hwy 45 South
Columbus, MS 39701

Entity Type: 03

Trademark Details

Filing Date

June 7, 2013

Registration Date

July 15, 2014

First Use Anywhere

January 13, 2014

First Use in Commerce

January 13, 2014

Published for Opposition

December 31, 2013

Goods & Services

Catalogs featuring bottled drinking water with electrolytes, drinking water fortified with electrolytes, electrolyte drinks in the nature of isotonic beverages, concentrates in powdered form for making energy drinks by adding water, nonalcoholic beverages, namely, energy drinks, nonalcoholic beverages, namely, fruit flavored drinks, energy drinks, namely, energy shots containing vitamins, non-carbonated isotonic electrolytic beverages, fruit flavored drinks containing water, concentrates for making fruit flavored drinks with water, concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water, and thirst quenching non-carbonated isotonic electrolytic beverages

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 14, 2025 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 6, 2025 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jun 15, 2024 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jun 15, 2024 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jun 15, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 15, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Mar 13, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jul 15, 2023 REM2
SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Nov 12, 2019 NA15
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Nov 12, 2019 NAS8
REGISTERED - SEC. 15 ACKNOWLEDGED
Nov 12, 2019 15AK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Nov 12, 2019 8.OK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 23, 2019 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 16, 2019 ASGN
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Sep 12, 2019 EROP
POST REGISTRATION ACTION MAILED - SEC. 8
Aug 27, 2019 PRA8
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 5, 2019 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 26, 2019 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 26, 2019 TCCA
TEAS SECTION 15 RECEIVED
Jul 26, 2019 E15R
TEAS SECTION 8 RECEIVED
Jul 26, 2019 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jul 15, 2019 REM1
REGISTERED-PRINCIPAL REGISTER
Jul 15, 2014 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jun 10, 2014 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jun 4, 2014 CNPR
STATEMENT OF USE PROCESSING COMPLETE
May 14, 2014 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
May 14, 2014 AITU
USE AMENDMENT FILED
Apr 23, 2014 IUAF
TEAS STATEMENT OF USE RECEIVED
Apr 23, 2014 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Feb 25, 2014 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 31, 2013 NPUB
PUBLISHED FOR OPPOSITION
Dec 31, 2013 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 11, 2013 NONP
WITHDRAWN FROM PUB OTQR REQUEST
Aug 2, 2013 PBTQ
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 15, 2013 CNSA
ASSIGNED TO EXAMINER
Jul 14, 2013 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 18, 2013 NWOS
NEW APPLICATION ENTERED
Jun 11, 2013 NWAP