TrademarkDir
HYDRATION THAT WORKS
LIVE

Serial Number

85953829

Owner

Kent Consumer Brands Americas, LLC

Attorney

Glenn S. Bacal

First Use Date

May 16, 2013

Filing Date

Jun 7, 2013

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HYDRATION THAT WORKS Trademark

Serial Number: 85953829 • Registration: 4664442

HYDRATION THAT WORKS is a trademark filed by Kent Consumer Brands Americas, LLC on June 7, 2013. The trademark is classified under Class 25 (Clothing). The application is currently registered and active.

Owner Contact Info

Kent Consumer Brands Americas, LLC (118 trademarks)

2905 Highway 61 N
Muscatine, IA 52761

Entity Type: 03

SQWINCHER HOLDINGS, LLC (38 trademarks)

2905 U.S. HIGHWAY 61 N.
MUSCATINE, IA 52761

Entity Type: 16

KENT PRECISION FOODS GROUP, INC. (108 trademarks)

Muscatine, IA 52761

Entity Type: 03

The Sqwincher Corporation (54 trademarks)

1409 Hwy 45 South
Columbus, MS 39701

Entity Type: 03

Trademark Details

Filing Date

June 7, 2013

Registration Date

December 30, 2014

First Use Anywhere

May 16, 2013

First Use in Commerce

May 16, 2013

Published for Opposition

September 3, 2013

Goods & Services

Hats; Jackets; Shirts

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 14, 2025 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 6, 2025 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
May 2, 2024 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
May 2, 2024 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 2, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 2, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 9, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Dec 30, 2023 REM2
SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Feb 2, 2021 NA15
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Feb 2, 2021 NAS8
REGISTERED - SEC. 15 ACKNOWLEDGED
Feb 2, 2021 15AK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Feb 2, 2021 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 28, 2021 APRE
TEAS SECTION 15 RECEIVED
Jul 9, 2020 E15R
TEAS SECTION 8 RECEIVED
Jul 9, 2020 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 30, 2019 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 23, 2019 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 16, 2019 ASGN
REGISTERED-PRINCIPAL REGISTER
Dec 30, 2014 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Nov 25, 2014 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 22, 2014 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Nov 21, 2014 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Nov 17, 2014 AITU
USE AMENDMENT FILED
Oct 23, 2014 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 23, 2014 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr 23, 2014 EXRA
SOU EXTENSION 1 GRANTED
Apr 21, 2014 EX1G
SOU EXTENSION 1 FILED
Apr 21, 2014 EXT1
SOU TEAS EXTENSION RECEIVED
Apr 21, 2014 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Oct 29, 2013 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 3, 2013 NPUB
PUBLISHED FOR OPPOSITION
Sep 3, 2013 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 14, 2013 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jul 31, 2013 PREV
ASSIGNED TO LIE
Jul 31, 2013 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Jul 15, 2013 CNSA
EXAMINER'S AMENDMENT ENTERED
Jul 15, 2013 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jul 15, 2013 GNEN
EXAMINERS AMENDMENT E-MAILED
Jul 15, 2013 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jul 15, 2013 CNEA
ASSIGNED TO EXAMINER
Jul 14, 2013 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 18, 2013 NWOS
NEW APPLICATION ENTERED
Jun 11, 2013 NWAP

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