HTLF
LIVE

Serial Number

90587095

Owner

UMB FINANCIAL CORPORATION

Attorney

Kent R. Erickson

First Use Date

Sep 30, 2021

Filing Date

Mar 18, 2021

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HTLF Trademark

Serial Number: 90587095 • Registration: 6847987

HTLF is a trademark filed by UMB FINANCIAL CORPORATION on March 18, 2021. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

UMB FINANCIAL CORPORATION (208 trademarks)

1010 GRAND BOULEVARD
KANSAS CITY, MO 64105

Entity Type: 03

HEARTLAND FINANCIAL USA, INC. (88 trademarks)

Suite 600
Dubuque, IA 52001

Entity Type: 03

Trademark Details

Filing Date

March 18, 2021

Registration Date

September 13, 2022

First Use Anywhere

September 30, 2021

First Use in Commerce

September 30, 2021

Published for Opposition

November 30, 2021

Goods & Services

Arranging and conducting incentive reward programs to promote credit card use; acquisition and merger consultation; business and personal credit card incentive reward programs, namely, awarding points and rewards for credit card use; business management consulting; business organization consulting; business consulting in the fields of mergers and acquisitions, specialized industries, specialty manufacturing and distribution, information technology, applied technology, testing and monitoring, professional services, transportation, energy, food and beverage, healthcare, agriculture, education, nonprofits, and real estate; business risk management and consulting; holding company services performed for third parties, namely, business administration; credit card registration services

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 11, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 11, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 11, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 11, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 11, 2025 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 24, 2025 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 7, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 7, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 7, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 7, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 7, 2022 COAR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sep 13, 2022 NRCC
REGISTERED-PRINCIPAL REGISTER
Sep 13, 2022 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 9, 2022 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 8, 2022 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Aug 8, 2022 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 6, 2022 AITU
USE AMENDMENT FILED
Jul 19, 2022 IUAF
TEAS STATEMENT OF USE RECEIVED
Jul 19, 2022 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 25, 2022 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 30, 2021 NPUB
PUBLISHED FOR OPPOSITION
Nov 30, 2021 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 10, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 28, 2021 CNSA
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Oct 26, 2021 AMPX
TEAS VOLUNTARY AMENDMENT RECEIVED
Oct 26, 2021 PARI
ASSIGNED TO EXAMINER
Oct 20, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 20, 2021 NWOS
NEW APPLICATION ENTERED
Mar 22, 2021 NWAP