TrademarkDir
HOW I LOOK
LIVE

Serial Number

77706552

Owner

Duane Reade International, LLC

Attorney

Tiffany D. Gehrke

First Use Date

Dec 6, 2008

Filing Date

Apr 3, 2009

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HOW I LOOK Trademark

Serial Number: 77706552 • Registration: 3894622

HOW I LOOK is a trademark filed by Duane Reade International, LLC on April 3, 2009. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Duane Reade International, LLC

6th Floor
New York, NY 10001

Entity Type: 16

DUANE READE (50 trademarks)

200 WILMOT ROAD
DEERFIELD, IL 60015

Entity Type: 99

Duane Reade International, Inc.

440 Ninth Avenue
New York, NY 10001

Entity Type: 03

Trademark Details

Filing Date

April 3, 2009

Registration Date

December 21, 2010

First Use Anywhere

December 6, 2008

First Use in Commerce

December 6, 2008

Published for Opposition

August 4, 2009

Goods & Services

Retail store [ and online retail store ] services featuring cosmetics, skincare products, health and beauty products, health and beauty aids, retail store [ and online retail store ] services featuring a wide variety of consumer goods; retail store [ and online retail store ] services featuring a wide variety of consumer goods of others; retail [ and online retail ] variety stores; retail [ and online retail ] supermarkets

Filing History

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 6, 2026 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 11, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 11, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 11, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 11, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 11, 2025 COAR
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 17, 2025 ASCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 22, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 22, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 22, 2024 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Apr 2, 2021 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Apr 2, 2021 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 2, 2021 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 2, 2021 APRE
TEAS SECTION 8 & 9 RECEIVED
Dec 18, 2020 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Dec 21, 2019 REM2
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Aug 23, 2017 ASGN
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Feb 9, 2017 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 9, 2017 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 9, 2017 APRE
TEAS SECTION 8 & 15 RECEIVED
Dec 1, 2016 E815
REGISTERED-PRINCIPAL REGISTER
Dec 21, 2010 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Nov 19, 2010 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
Nov 18, 2010 REGV
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 18, 2010 CNPR
NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Oct 29, 2010 EXRA
STATEMENT OF USE PROCESSING COMPLETE
Oct 28, 2010 SUPC
SOU EXTENSION 2 GRANTED
Oct 28, 2010 EX2G
FAX RECEIVED
Oct 28, 2010 FAXX
ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE
Oct 19, 2010 INCS
USE AMENDMENT FILED
Oct 14, 2010 IUAF
SOU EXTENSION 2 FILED
Oct 14, 2010 EXT2
TEAS STATEMENT OF USE RECEIVED
Oct 14, 2010 EISU
SOU TEAS EXTENSION RECEIVED
Oct 14, 2010 EEXT
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 1, 2010 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 1, 2010 REAP
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 14, 2010 EXRA
SOU EXTENSION 1 GRANTED
May 13, 2010 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
May 13, 2010 AITU
SOU EXTENSION 1 FILED
Apr 26, 2010 EXT1
SOU TEAS EXTENSION RECEIVED
Apr 26, 2010 EEXT
NOA MAILED - SOU REQUIRED FROM APPLICANT
Oct 27, 2009 NOAM
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Aug 5, 2009 ASCK
PUBLISHED FOR OPPOSITION
Aug 4, 2009 PUBO
NOTICE OF PUBLICATION
Jul 15, 2009 NPUB
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jul 2, 2009 PREV
ASSIGNED TO LIE
Jul 2, 2009 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 25, 2009 CNSA
ASSIGNED TO EXAMINER
Jun 22, 2009 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 7, 2009 NWOS
NEW APPLICATION ENTERED
Apr 7, 2009 NWAP

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