HOUSEHOLDING
LIVE

Serial Number

86006555

Owner

VIANT TECHNOLOGY LLC

Attorney

Susan M. Natland

First Use Date

Sep 24, 2012

Filing Date

Jul 10, 2013

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HOUSEHOLDING Trademark

Serial Number: 86006555 • Registration: 4509783

HOUSEHOLDING is a trademark filed by VIANT TECHNOLOGY LLC on July 10, 2013. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

VIANT TECHNOLOGY LLC (19 trademarks)

IRVINE, CA 92612

Entity Type: 16

Specific Media LLC

SUITE 1500
IRVINE, CA 92614

Entity Type: 16

Trademark Details

Filing Date

July 10, 2013

Registration Date

April 8, 2014

First Use Anywhere

September 24, 2012

First Use in Commerce

September 24, 2012

Published for Opposition

January 21, 2014

Goods & Services

Advertising, marketing and direct marketing services that target multiple devices within the same residence that are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); advertising and marketing services that target multiple consumers in the same residence by using information available over the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and social networks; advertising and marketing services that target multiple consumers in the same residence by using Internet Protocol (IP) address information, geolocation information, Internet service provider (ISP) information, demographic information, frequency capping and consumer behavior information; collection, analysis and reporting of metric and analytic data for others with respect to advertisements targeted to devices which are connected to the Internet, telecommunications networks, wireless communication networks, information services networks and data networks, including televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs)

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Mar 31, 2026 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 31, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 31, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 31, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 31, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 31, 2026 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jul 3, 2024 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 3, 2024 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 3, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 3, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 5, 2024 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 8, 2023 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 26, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 26, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 26, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 26, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 26, 2021 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Dec 3, 2020 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Dec 3, 2020 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 3, 2020 APRE
TEAS SECTION 8 RECEIVED
Oct 2, 2020 ES8R
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Nov 6, 2019 ASCK
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 8, 2019 REM1
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Mar 15, 2017 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 1, 2017 ASGN
REGISTERED-PRINCIPAL REGISTER
Apr 8, 2014 R.PR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 24, 2014 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 24, 2014 REAP
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jan 21, 2014 NPUB
PUBLISHED FOR OPPOSITION
Jan 21, 2014 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jan 1, 2014 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Dec 19, 2013 PREV
ASSIGNED TO LIE
Dec 18, 2013 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 22, 2013 CNSA
EXAMINER'S AMENDMENT ENTERED
Nov 22, 2013 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Nov 22, 2013 GNEN
EXAMINERS AMENDMENT E-MAILED
Nov 22, 2013 GNEA
EXAMINERS AMENDMENT -WRITTEN
Nov 22, 2013 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Oct 28, 2013 GNRN
NON-FINAL ACTION E-MAILED
Oct 28, 2013 GNRT
NON-FINAL ACTION WRITTEN
Oct 28, 2013 CNRT
ASSIGNED TO EXAMINER
Oct 22, 2013 DOCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 11, 2013 ASCK
NOTICE OF PSEUDO MARK E-MAILED
Jul 19, 2013 MPMK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 18, 2013 NWOS
NEW APPLICATION ENTERED
Jul 13, 2013 NWAP